Regional Education Manager, Travel Retail Asia Pacific & SEA-Oceania

About MAKE UP FOR EVER

MAKE UP FOR EVER stands as a collective of makeup artists dedicated to co-creating high-performance products and services. Recognizing makeup as an art form, the brand seeks to inspire and empower individuals to express their unique edge through artistry. The company fosters a distinctive, dynamic, and forward-thinking culture highly driven by creativity and intellectual vigor. Employees are motivated to excel while enjoying an inclusive environment that values enduring professional connections and encourages innovative ideas stemming from diverse life and work experiences.

Role Impact and Responsibilities

• Identify educational needs and design effective strategies to enhance training programs for Travel Retail APAC and SEA markets, aligning with business goals.
• Lead and guide educators in planning and executing training initiatives that motivate beauty advisors to boost product sell-out.
• Develop retail excellence programs tailored for Travel Retail and SEA, emphasizing client-centric approaches consistent with MAKE UP FOR EVER's standards and values.
• Collaborate with the International Education team to align market-specific requirements with education material development.
• Plan and implement market-specific training strategies and oversee the regional training calendar, managing budgets to achieve sales and marketing targets.
• Direct educators in creating and rolling out regional training campaigns and adapt education content based on market and consumer insights.
• Execute comprehensive retail and educational curricula, including digital learning apps, grooming standards, and coaching programs to optimize field team performance and drive sales.
• Assess training effectiveness, provide recommendations, and generate follow-up plans to enhance program impact.
• Share best practices and makeup trend insights across regional markets to foster continuous improvement.
• Conduct Train-the-Trainer workshops regularly to improve educator capabilities and training quality.
• Partner with educators and retail managers to coach field staff on brand/product knowledge, makeup techniques, and sales skills.
• Facilitate training and certification for regional educators and field teams through in-house development initiatives.
• Organize and execute training courses end-to-end, according to market demands.
• Coordinate with HQ education teams to map out educator development and implement skill-enhancement workshops.
• Motivate and engage the field team by managing key events such as expert seminars, beauty advisor dinners, and contests.
• Design service workflows tailored to different markets and retailers, ensuring training programs embed optimal retail processes and guidelines.
• Oversee grooming standards for field teams and implement seasonal makeup looks and wardrobe alignment.
• Support product launches through event animation planning, makeup demonstrations, makeup shows, livestreams, and other brand-sponsored events.
• Collect feedback from customers and field teams on products and craft appropriate objection-handling responses.
• Collaborate with Marketing and Commercial departments to handle customer complaints and ensure timely follow-up.
• Act as the education representative within assigned markets, building strong relationships with education departments and retail partners.
• Foster cooperation with education teams across markets, encouraging cross-market projects and sharing best practices.
• Work closely with HQ on project implementations, ensuring successful adaptation to Travel Retail APAC and SEA-Oceania markets.

Candidate Profile

• University degree or higher education qualification.
• At least five years of management experience in makeup artistry, training, or retail within the cosmetics industry.
• Possession of strong makeup skills or graduation from a renowned makeup school is advantageous.
• Willingness to travel extensively, approximately 40% of the time.
• Proficiency in computer applications including MS Office suite: PowerPoint, Excel, and Word.
• Extensive experience in beauty retail with strong business acumen, particularly in Travel Retail or Southeast Asia local markets.
• Demonstrated leadership abilities combined with strategic thinking; enthusiasm for retail, educational initiatives, and team development.
• Excellent teamwork, communication, interpersonal, and intercultural skills.
• Creative passion for makeup, artistry, and trend awareness.
• Capability to deliver client-focused, engaging, and interactive training sessions tailored to the audience.

Additional Information and Benefits

• This role provides a challenging and fast-paced environment with ample opportunities for daily learning and collaboration with passionate colleagues.
• MAKE UP FOR EVER, as part of the LVMH group, offers promising career growth prospects globally, encompassing continuous advancement across 75 prestigious brands.