Regional Director of Sales

About The Springs Living

The Springs Living is a mission-driven senior living provider operating communities across Oregon, Washington, and Montana. With nearly three decades of commitment, we focus on enhancing housing options for older adults by delivering exceptional service and fostering a culture of enrichment. Our core principles include kindness, quality, innovation, trust, and pride, empowering our teams to act ethically and effectively.

Role Overview

We are seeking a Regional Director of Sales to lead and implement strategic sales initiatives for a designated set of senior living communities. Reporting to the Vice President of Sales, this role collaborates closely with operations and community sales teams to formulate market-specific tactics aimed at boosting lead generation, enhancing conversion rates, accelerating resident move-ins, and achieving occupancy and revenue objectives.

Key Responsibilities

• Design and carry out regional and community sales strategies aligned with organizational goals, budgets, occupancy targets, and market specifics.
• Collaborate with Executive Directors and sales leaders to set clear goals, enhance accountability, and overcome challenges impacting sales outcomes.
• Provide coaching, mentorship, and developmental support through visits, personalized guidance, sales call participation, skill training, and performance evaluation.
• Track sales pipeline elements such as inquiries, tours, deposits, move-ins, closing ratios, outreach efforts, and apartment vacancy rates, initiating corrective measures proactively.
• Generate accurate sales forecasts and regularly brief regional and senior leadership on risks, trends, opportunities, and proposed actions.
• Ensure proper and consistent use of the customer relationship management system including timely input, lead follow-up, management of the pipeline, reporting, and data accuracy.
• Lead occupancy enhancement and stabilization efforts for underperforming communities as required.
• Support activities related to pre-opening, pre-leasing, acquisitions, and lease-ups by helping develop effective pipelines and sales practices.
• Analyze local market trends, demographic data, referral channels, competitor pricing, product offerings, and customer preferences to inform actionable sales plans.
• Work with Marketing to synchronize campaigns, digital efforts, events, outreach, and messaging to meet community needs and sales targets.
• Foster a collaborative, high-performance sales culture focused on building authentic relationships and delivering outstanding prospective resident and family experiences.

Required Qualifications

• Minimum of five years in progressive senior living sales roles with multi-site or regional leadership experience.
• Bachelor's degree is preferred; relevant education and experience may be considered in lieu.
• Proven track record in driving occupancy increases, boosting conversion rates, mentoring sales teams, and implementing community-based sales strategies.
• Familiarity with Independent Living, Assisted Living, and Memory Care sales cycles, customer needs, and operational considerations.
• Experience working with CRM technologies, sales analytics, forecasting, pipeline oversight, and performance reporting.
• Capability to interpret market and sales data, pinpoint underlying issues, and translate insights into actionable plans.
• Strong communication skills, including relationship-building, coaching, presentations, and written/verbal interactions.
• A leadership approach that emphasizes collaboration, accountability, and adaptability in complex environments.
• Excellent judgment, organizational skills, follow-through, and the ability to multitask across several communities and priorities.

Employee Benefits

• Comprehensive health insurance featuring zero co-pay for mental health counseling
• Dental and vision coverage
• 401(k) plan with matching contributions
• Short-term and long-term disability insurance
• Employee assistance program
• Flexible spending accounts
• Life insurance
• Paid time off and sabbatical options
• Opportunities for professional development
• Access to on-site chiropractic care
• Employee wellness platform and facility with on-site gym
• Discounted gym memberships

Additional Details

• Applicant information will remain confidential in accordance with Equal Employment Opportunity guidelines.
• This is a fully on-site role located at the Beaverton, Oregon office, requiring frequent travel to assigned communities.