Regional Director of Sales

About the Role

We are seeking a dynamic Regional Director of Sales to lead growth efforts across four distinct hotels in Northern England. This leadership role is ideal for a commercial expert passionate about closing significant deals, developing high-performing teams, and advancing business objectives.

Our philosophy centers on empowering our people—valuing trust, connection, and autonomy—to maximize team performance and commercial success.

Key Responsibilities

• Drive sales growth, increase market share, and improve commercial outcomes across the portfolio: Crowne Plaza Manchester Airport, The Queen at Chester by Handwritten Collection, Best Western Carlisle Station Hotel, and Best Western Hull Humber View Hotel.
• Develop and implement regional sales strategies that cover corporate clients, meetings and events, leisure, groups, and agency markets.
• Collaborate with General Managers, Revenue, Marketing, and commercial teams to establish each property’s sustainable growth and superior customer experience.
• Lead, inspire, and coach hotel sales teams to achieve and exceed performance targets.
• Establish and nurture influential partnerships to uncover new business opportunities.

Qualifications and Experience

• Extensive experience in hospitality sales leadership, preferably within IHG, Accor, Best Western, or equivalent brands.
• Proven ability managing sales across multiple properties or cluster environments.
• Demonstrated success in driving revenue growth and achieving commercial goals.
• Proficient in handling corporate, MICE (Meetings, Incentives, Conferences, and Exhibitions), leisure, and group market segments.
• Exceptional negotiation, relationship management, and commercial acumen.
• Strong analytical skills to assess market trends and sales performance.
• Track record of coaching and developing sales teams to excel.
• Possess a full UK driving licence and be willing to travel regionally as required.

Personal Attributes

• Passionate about winning new business and nurturing long-term client relationships.
• Strategic thinker who also engages directly in operational execution.
• Appreciates autonomy while being accountable for team and business outcomes.
• Driven by the success of people and organizational goals.