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Real Estate Off-Plan Lead Generation Specialist
Abu Dhabi, United Arab Emirates · Full Time
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- Experience
- 2–3 yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 hours ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
Role Overview
We are seeking an enthusiastic and results-focused Real Estate Off-Plan Lead Generation Specialist to identify and generate premium buyer and investor leads for off-plan property ventures primarily in Dubai. This role demands expertise in digital marketing, paid advertisements, lead acquisition, and CRM management combined with a deep insight into Dubai's real estate market.
Key Duties
- Design, implement, and continually refine lead generation campaigns promoting Dubai off-plan projects.
- Drive quality lead acquisition through multiple channels including Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok, Snapchat, emerging social media, property portals, email outreach, WhatsApp marketing, SEO, and referral programs.
- Analyze campaign results to improve cost-effectiveness, conversion rates, and return on advertising spending.
- Develop audience targeting approaches for both local and global property investors.
- Handle CRM platforms to ensure precise lead tracking, nurturing, and reporting mechanisms.
- Collaborate closely with sales teams to enhance lead quality and appointment success rates.
- Utilize analytic tools such as Google Analytics, Meta Business Suite, and Google Tag Manager to monitor and improve campaign performance.
- Keep abreast of evolving digital marketing trends and Dubai real estate market dynamics to capture new business opportunities.
Candidate Profile
- Possess 2 to 3 years of professional experience in digital marketing and lead generation.
- Must have direct experience working within the UAE real estate sector, focusing on off-plan properties.
- Expertise with platforms and tools including Google Ads, Meta Ads, Google Analytics, Google Tag Manager, CRM systems, and lead automation software.
- Well-versed in landing page optimization, conversion tracking, remarketing techniques, and sales funnel management.
- Understanding of SEO practices, email marketing initiatives, and social media expansion tactics.
- Strong analytical thinking, communication abilities, and organizational skills to juggle multiple concurrent marketing campaigns effectively.
Additional Preferred Qualifications
- Experience marketing luxury and off-plan real estate units is highly desirable.
- Familiarity with global investor profiles and markets.
- Knowledge of AI-driven marketing solutions and automation technologies.
- Basic skills in graphic design or video editing provide an added advantage.
Performance Metrics
- Volume of qualified buyer and investor leads produced.
- Reduction in cost per qualified lead (CPL).
- Improvement in return on advertising spend (ROAS).
- Conversion rates from lead to appointment and from lead to sale.
- Accuracy and effectiveness in campaign optimization and reporting.
Compensation & Benefits
- Competitive salary offering.
- Attractive performance-based incentive schemes.
- Opportunities for career advancement within Dubai’s vibrant real estate market.
- Exposure to premium off-plan project developments.
- Supportive, team-oriented workplace culture.
Additional Information
Candidates with demonstrated success in digital lead generation for real estate are encouraged to apply. Please submit a detailed CV, portfolio, and examples of past effective campaigns with your application.