Product Marketing Lead

About ecobee

ecobee pioneered the smart Wi-Fi thermostat, aiding millions in saving money, conserving energy, and embracing home automation. Since then, we've continued innovating to bring peace of mind to households by developing technology that enhances daily life and positively impacts the environment. As a subsidiary of Generac Power Systems since 2021, we share a commitment to sustainable, cleaner energy solutions that are transforming the electrical grid for the 21st century. Together, we strive to make a meaningful environmental difference.

Why Join Us

We are building the future with products and services that harmonize comfort, efficiency, and security for millions of homes and businesses. Headquartered in downtown Toronto, Canada, with additional presence in Leeds, UK and remote employees across the US, our diverse and passionate team thrives on authentic collaboration and purposeful impact.

Role Overview

Join ecobee's Brand and Product Marketing team as a senior contributor responsible for leading go-to-market strategies and growth initiatives for our ecosystem, focusing on security products. Although this position does not involve direct reports, it carries substantial executive-level influence. You will collaborate closely with Product, Sales, and Marketing teams to translate strategic plans into clear, compelling, and commercially effective market execution.

Main Responsibilities

• Manage end-to-end go-to-market delivery, including launch preparation, approvals, and execution across products and services.
• Convert product positioning and narrative into precise consumer messaging and coordinated launch plans for all customer and sales channels.
• Act as the primary owner of launch quality, timing, and consistency across marketing, sales, and customer interfaces.
• Lead growth projects targeting acquisition, adoption, expansion, and retention to enhance revenue, average revenue per user (ARPU), and customer lifetime value.
• Collaborate with Product, Marketing, and Sales to form growth hypotheses, prioritize actions, and ensure initiative execution.
• Analyze and report on growth initiatives' performance, providing insights and strategic recommendations for senior leadership.
• Coordinate marketing channels to maintain alignment in plans, impactful storytelling, and sales readiness.
• Serve as a senior leader across functions without direct authority, driving alignment, transparency, and momentum.

Candidate Profile

• A minimum of 8 years of product marketing experience, preferably with subscription models or connected hardware products.
• Demonstrated success in designing and implementing go-to-market strategies that yield quantifiable business outcomes.
• Extensive expertise in shaping customer-facing positioning and messaging grounded in research and insights.
• Strong analytical capabilities with a focus on measuring effectiveness and enabling continuous improvement.
• Exceptional influencing skills coupled with teamwork across varying organizational levels.
• Clear and compelling communication skills, adept at storytelling to galvanize teams.
• Comfortable navigating ambiguity and proactively fostering clarity and progress.
• Curious and innovative mindset, constantly seeking ways to add value to customers and the business.

Compensation and Benefits

This role is based in Toronto, Ontario with a target salary range of CAD 150,000 to 190,000, adjustable based on experience, skills, certifications, and location. The position includes eligibility for variable compensation such as short-term and long-term incentives and a comprehensive benefits package featuring medical, dental, vision coverage, life and long-term disability insurance, flexible spending accounts, paid time off, ten paid holidays (Ontario), and RRSP retirement options.

Equal Opportunity

We are committed to equal employment opportunities and welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, national origin, disability, veteran status, or other legally protected characteristics.