Product Marketing Lead

About Duolingo and the Role

Duolingo is dedicated to creating the best educational experiences worldwide and making learning accessible to everyone. Joining Duolingo means working alongside passionate professionals committed to user education, innovation, data-driven decision-making, and solving complex challenges. This role will help impact millions of learners globally by shaping and executing vital product marketing strategies.

Key Responsibilities

• Define target audiences, clarify value propositions, and establish positioning for key products and features to ensure market success and alignment across teams.
• Develop and lead the go-to-market strategies and launch plans for major initiatives, coordinating both in-app experiences and external promotional channels including communications, social media, lifecycle marketing, performance marketing, and creator partnerships.
• Act as the voice of the customer by collecting and analyzing consumer and market insights to support product decision-making.
• Translate strategic plans into actionable milestones, assign responsibilities, and establish success metrics while managing project rituals such as kickoffs, status updates, reviews, and retrospectives with thorough documentation.
• Collaborate closely with Product teams to schedule experiments and announcements, using early indicators to adjust positioning, messaging, and channel allocation before, during, and after product launches.
• Facilitate cross-departmental collaboration between Product, Brand, Performance, Communications, and Business Development to ensure readiness and timely launch execution.
• Track and evaluate performance against adoption, conversion, and awareness targets, working with Analytics to distill insights and recommend post-launch improvements.
• Contribute to the efficiency and scalability of the Product Marketing function by maintaining operating systems including calendars, intake tools, templates, and playbooks.

Qualifications & Experience

• Proven experience in product marketing, product strategy, or similar end-to-end go-to-market roles within consumer technology, gaming, or subscription sectors, demonstrating measurable business impact.
• Strong capacity to translate strategic concepts into detailed execution plans with timelines and cross-functional workflows, identifying and mitigating risks early.
• Exceptional communication and facilitation skills when working with senior leaders and multidisciplinary teams to drive alignment and decision-making in dynamic environments.
• A data-driven approach and comfort with experimental methods; ability to define success metrics and iterate strategy based on market and performance feedback.
• Hands-on collaboration experience with Brand, Marketing Channels, Communications, and Product teams to deliver integrated launch campaigns.
• Adaptability in ambiguous settings, providing structure and focus without compromising creativity or speed.

Desirable Attributes

• Experience leading go-to-market efforts for new products or categories and achieving product-market fit within new segments or regions.
• History of partnership on creator/community engagement or strategic co-marketing ventures that accelerate product adoption.
• Expertise coordinating multi-market product launches and localization efforts with regional collaborators.
• Familiarity with in-app marketing and announcement systems and strategies to coordinate them effectively with external channels.
• Background working in consumer subscription, gaming, or education technology companies.

Compensation and Benefits

Salary range for this position is $163,200 to $244,800 USD annually, supplemented by equity packages. Compensation varies based on experience, skills, and internal benchmarks. Duolingo offers a comprehensive benefits package emphasizing the holistic well-being of employees.

Equal Opportunity and Accommodations

Duolingo is an Equal Employment Opportunity employer committed to inclusivity regardless of race, religion, color, national origin, gender, sexual orientation, age, veteran status, disability, or other protected traits. Reasonable accommodations are available for interviews upon request.

Fraud Alert

Beware of imposters posing as Duolingo representatives. Official communications come solely from @duolingo.com or @recruiting.duolingo.com domains. Duolingo will never request sensitive personal information or financial transactions during hiring processes.