Product Marketing Executive (Digital Imaging)
West Region, Singapore · Full Time
Be the first to apply
- Experience
- 2+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 4 weeks ago
- Work mode
- In office
- Education
- Bachelor’s degree
- Eligibility
- Candidates with a bachelor’s degree or equivalent, preferably in marketing or business, and at least 2 years of relevant marketing/sales experience in the consumer industry are suitable. Applicants should be comfortable with analytics, presentations, multitasking, and content creation.
- Resume
- Required to apply
Where you'll work
Job description
About the role
Sony Electronics Singapore is seeking a proactive Product Marketing Executive to support its Digital Imaging category in Singapore. The role covers the complete product journey and a broad range of marketing responsibilities, with the goal of strengthening market share and improving profitability.
Key responsibilities
- Oversee the product lifecycle for the assigned category, including launch timing and launch pricing in Singapore.
- Review competitors, pricing tiers, and market size to shape a stronger product mix and marketing approach that supports share growth and profitability.
- Identify new business opportunities by studying market movements, sales performance, and pricing data.
- Handle the full spectrum of marketing work for Singapore.
- Plan and deliver campaigns and promotional activities that are effective and relevant.
- Create ATL and BTL marketing materials.
- Manage sales budgets, sales forecasts, funding support, and inventory planning.
- Support business growth through channel evaluation, account expansion initiatives, and meetings with distributors.
- Produce marketing video content for use across the company’s social media channels.
What we're looking for
- A bachelor’s degree or an equivalent qualification, ideally in marketing or business.
- At least 2 years of relevant experience in marketing or sales within the consumer industry.
- Advanced working knowledge of Microsoft Excel, including pivot tables, and strong presentation skills in PowerPoint.
- Good analytical thinking with a careful eye for detail.
- Ability to manage and prioritise multiple tasks at the same time.
- Strong communication skills, both spoken and written, with confidence in presenting to groups and explaining analytics or team capabilities.
- Interest in or prior experience with cinematography, videography, or content creation.
Benefits and workplace support
- Flexible work arrangements.
- Comprehensive medical coverage, including health screenings and term life insurance.
- Annual Wage Supplement and variable bonus.
- Special employee purchase discounts.
- Flexible benefits that can be used for options such as staycations or gym memberships.
- One day of corporate social responsibility leave each year for charity volunteering.
- Milestone gifts for occasions such as long service and marriage.
- Wellness activities that encourage healthier living.
- Curated learning and development programmes to support ongoing professional growth.
About Sony
Sony aims to build an environment where people can reach their potential and contribute to positive change through innovation, collaborative working, and curiosity. The company values individuals who want to enrich lives through the power of creativity and technology.