Product Marketer

Overview

The Product Marketer will oversee the full lifecycle of software products at Impressive I.T. Solutions, collaborating closely with cross-functional teams including development, design, marketing, and customer support to ensure alignment with customer expectations and business goals.

Key Responsibilities

• Establish clear product objectives, requirements, and prioritize tasks accordingly.
• Conduct market research to understand customer demands, industry trends, and competitor offerings.
• Collect and analyze user feedback to identify opportunities for product enhancements.
• Collaborate with software engineers and designers to plan and implement product features.
• Develop and update product roadmaps and set development priorities.
• Evaluate product performance and suggest areas for improvement.
• Coordinate testing, deployment, and update processes for products.
• Partner with marketing teams to facilitate product launches and promotional activities.
• Effectively communicate product advantages and details to customers and stakeholders.
• Spot new prospects for product innovation and business expansion.
• Monitor project milestones to guarantee timely product delivery.
• Generate reports, produce documentation, and prepare presentations as needed.

Qualifications and Ideal Candidate Profile

Candidates should have a B.Sc., NCE, OND, or an equivalent certification in a relevant discipline.

• Strong innovation and problem-solving skills.
• Excellent communication and interpersonal abilities.
• Capability to grasp customer needs and business objectives.
• Well-organized, proactive, and able to work autonomously.
• Comfortable with technology and software-based products.
• Effective in a remote work setting.