Product Manager, Marketing

Overview

The LATAM Marketing team plays a pivotal role in driving the success of Givenchy and Kenzo products across 17 Export Americas markets where sales occur through agents. Reporting directly to the Senior Marketing Manager Export Americas, the Product Marketing Manager acts as a crucial operational partner, overseeing various marketing activities in the region including launch planning, trade marketing execution, performance tracking, and coordination across functions. This role serves as the main communication link with the HQ MOP team in France to ensure effective tool implementation, POSM coordination, and campaign rollouts throughout the markets. Close collaboration with Brand Managers is essential for tailoring and executing 360-degree marketing plans aligned with global brand standards, regional advertising and promotion budgets, and sales objectives.

Key Responsibilities

• Partner with the Senior Marketing Manager to coordinate with the HQ MOP team on operational marketing initiatives such as launch planning and managing forecast challenges.
• Lead the monthly forecast collection process from Brand Managers, Finance, Commercial teams, and HQ MOP for all markets within the region.
• Ensure POSM inventory levels and requirements are tracked and aligned with contractual and HQ standards across markets.
• Contribute to revisions of R1 and R2 budgets including itemized marketing plans, orchestrations, and sell-out forecasts per market.
• Assist in training Brand Managers and Marketing Coordinators regarding internal processes and marketing tools.
• Monitor marketing plan implementation across markets to confirm adherence to approved A&P budgets and timely execution, maintaining alignment with global brand guidelines.
• Review and validate trade marketing activations such as Pop Ups, International Makeup Artist events, and out-of-home campaigns to ensure compliance with corporate and regional marketing policies.
• Evaluate sell-out performance of marketing activations, analyzing return on investment and suggesting enhancements.
• Support senior leadership by preparing presentations and business reports for regional and executive Comex meetings.
• Compile comprehensive regional marketing reports that include execution visuals, sales outcomes, market rankings, distributor and competitor insights, and ROI metrics.
• Produce monthly sell-out analyses for all Export markets, benchmarking performance against targets, launches, and historical data.
• Present marketing strategies and performance data to a variety of stakeholders, aiding in preparation and delivery of materials.
• Support organization and execution of major brand moments and events such as the Annual Paris Marketing Convention, Brand Managers Seminar, BC Seminar, and three internal product launches annually.
• Manage procurement processes including supplier onboarding and purchase order creation related to marketing events.

Candidate Profile

• Hold a BBA in Marketing, Business Administration, or an equivalent field (preferred).
• Possess at least 3 years of marketing experience, ideally within the luxury industry.
• Fluency in Spanish and English is required; proficiency in French is an advantage.
• Strong proficiency in PowerPoint, Excel, Word, with the ability to build compelling presentations; experience with Canva and CapCut is highly valued.
• Demonstrate passion and a keen interest in the beauty and luxury sectors.
• Exhibit excellent verbal and written communication and presentation skills suitable for non-expert audiences.
• Adapt to fast-paced, dynamic environments with minimal supervision.
• Approach challenges with problem-solving skills, integrating new insights to refine plans and identify growth opportunities.
• Showcase strong organizational and time management abilities, capable of handling multiple deadlines and prioritizing tasks effectively.
• Display analytical thinking and a driven attitude towards achieving results.
• Be hands-on and detail-oriented in all aspects of work.
• Work collaboratively as a strong team member across functions.
• Must currently hold authorization to work in the United States for any employer.

Additional Information

This job description outlines the primary responsibilities of the role and is not exhaustive. Duties and responsibilities may evolve or expand without prior notice. All candidate information will be handled confidentially according to Equal Employment Opportunity guidelines.