Product Manager, Identity Resolution (Multi-Level)

Role overview

TikTok Pangle is TikTok’s dedicated ad network, available in close to 50 markets. It helps advertisers expand beyond TikTok by connecting them with strong local publishers through trusted, intelligent, and performance-oriented advertising solutions. The network has built a leading position in more than 20 emerging markets, with a track record across Asia Pacific, the Middle East, and Latin America.

What you will do

• Develop the core identity-resolution framework for Pangle so it can support privacy-conscious, performance-focused programmatic buying and personalized ad delivery.
• Stay ahead of changes in privacy rules, platform APIs such as SKAdNetwork and Privacy Sandbox, and market trends, then turn those shifts into a durable product direction.
• Work with engineering, data science, and MLOps teams to bring in, match, and activate large first-party and third-party data sources, including device, app, clickstream, server-to-server, and clean-room data.
• Run repeated experiments to lift identity match rates, improve signal quality, and increase advertiser ROI.
• Bring Ads, Privacy, Policy, Legal, and Partner Engineering stakeholders into alignment, communicate trade-offs clearly, and move decisions forward quickly.
• Collaborate with Targeting, Attribution, Optimization, Insights, and vertical product teams to use signals effectively and strengthen cross-functional product strategy.
• Break down complex business problems, identify high-value opportunities, and shape product priorities that improve both user experience and advertiser outcomes.

Minimum qualifications

• A bachelor’s degree in Computer Science, Engineering, Statistics, or an equivalent background gained through experience.
• At least 3 years of experience in AdTech, MarTech, programmatic advertising, data platforms, or large-scale machine learning systems.
• Applicants may come from product, engineering, data science, or analytics; prior formal product-manager experience is not mandatory.
• Strong ability to discuss technical architecture, data correctness, and system-level trade-offs with engineering teams.
• Excellent written and spoken communication skills, with the ability to influence director-level leaders and external partners.

Preferred qualifications

• Knowledge of operating systems and networking basics, such as browser request flow, mobile/desktop OS behavior, and network protocols.
• Experience building identity products in AdTech/MarTech, along with familiarity with privacy requirements such as GDPR, CCPA, COPPA, and ATT.

About TikTok

TikTok is a leading platform for short-form mobile video, with a mission to inspire creativity and bring joy. Its global headquarters are in Los Angeles and Singapore, and it also operates offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why this role and company

The company emphasizes creativity, curiosity, humility, and impact. Teams work in a fast-growing environment where learning, experimentation, and resilience are valued, and the organization promotes an “Always Day 1” mindset to keep innovating for users and partners.

Diversity and inclusion

The workplace is committed to inclusion and aims to value employees for their skills, experience, and perspectives. The organization serves a global community and seeks to reflect that diversity internally as well.