Product & Engagement Marketing Specialist (Retail Banking)

About GXS Bank

GXS Bank is a homegrown digital bank supported by Singtel and Grab, committed to leveraging technology, data, and trust to revolutionize financial services. Our goal is to offer innovative financial solutions that help more people access valuable tools and enable customers to get more from their finances.

Role Overview

This position involves promoting GXS Bank’s digital banking services and brand through data-driven marketing campaigns, enhancing customer acquisition, retention, and loyalty. The role demands creating impactful communications for paid and owned media to boost app engagement and brand affinity.

Key Responsibilities

• Plan and implement product marketing campaigns across paid media, partner channels, and GXS Bank’s website to increase high-value app downloads and build brand recognition.
• Manage lifecycle marketing initiatives using owned and in-app channels to promote product usage and engagement.
• Develop creative social media strategies to connect with consumers, fostering brand loyalty and reinforcing key messages across digital platforms.
• Support daily marketing operations including social media monitoring for insights and issues, executing lifecycle communications using marketing automation tools, and maintaining campaign calendars, timelines, and documentation.
• Collaborate closely with the broader marketing team, including PR, corporate communications, business units, and agency partners, to solidify and enhance the brand presence.

Candidate Profile

• Minimum 2 years of experience in junior marketing roles specializing in product or lifecycle marketing with a strong grasp of digital marketing principles; experience in payments, financial services, consumer internet, or FMCG sectors is advantageous.
• Proficient understanding of communication principles including effective messaging, media planning, and media landscape; familiarity with app media and Salesforce Marketing Cloud is a plus.
• Well-versed in social media trends and landscape, capable of translating them into unique and compelling marketing communications.
• Curious and analytical mindset with an ability to observe patterns, gauge marketing effectiveness, and apply insights to improve outcomes continuously.
• Proactive team player ready to collaborate with internal teams and agency partners to achieve optimal brand results.
• Experience working in startup environments is highly valued, along with adaptability to fast-paced and dynamic work settings.