PR & Influencer Executive

About Besque

Besque is a premium body care and wellness brand with its roots in the UK and a strong presence across the Atlantic. The business has already established solid commercial traction through direct-to-consumer and marketplace channels, and is now focused on earning a bigger place in wider cultural conversations.

This position is suited to a professional who has spent several years cultivating authentic relationships across wellness, beauty, and lifestyle media. You should be someone who can confidently reach out to editors and journalists, understands what different media contacts need, and can quickly judge which stories will resonate.

Role overview

As PR & Influencer Executive, you will own Besque’s earned media activity in the US. Your focus will be on securing press coverage, nurturing relationships with media and creators, and helping position Besque as a brand that women trust, talk about, and actively recommend. You will partner closely with the Head of Brand & Community and report directly to leadership.

Responsibilities

• Plan and deliver Besque’s US public relations approach across print, digital, and broadcast channels.
• Create and maintain strong relationships with editors, journalists, and producers in beauty, wellness, lifestyle, and women’s-interest media.
• Win consistent, high-quality earned coverage that strengthens credibility and reaches the brand’s target audience.
• Find, assess, and manage influencer and creator partnerships that align naturally with Besque’s brand values and audience.
• Run product seeding and gifting initiatives designed to encourage authentic advocacy and organic conversation.
• Shape persuasive story ideas, press assets, and brand messaging that connect with media contacts.
• Represent Besque at relevant industry events and key press opportunities.
• Measure, analyse, and share PR and influencer results using clear performance metrics.

Requirements

• Substantial PR experience within the US beauty, wellness, or women’s lifestyle sectors.
• A well-developed network of editors, journalists, and producers already in place.
• A proven record of landing meaningful coverage in publications that influence adult female audiences.
• Hands-on experience finding and collaborating with influencers and creators through a relationship-first approach.
• Excellent written and spoken communication skills, with the ability to craft persuasive pitches and present ideas clearly.
• A strong grasp of what emotionally, culturally, and editorially resonates with women in the wellness category.
• Confidence working independently in a remote setup while contributing to a fast-paced, ambitious team.

What We Offer

This is a senior, highly visible role with meaningful creative input into how the brand is presented publicly. You will have direct access to leadership and a real say in the direction of the brand.

You will also have the opportunity to build out the PR function for a fast-growing brand with a compelling story to tell.

The role is fully remote and open to candidates based anywhere in the US.

Compensation is competitive for a senior-level position and will be based on experience.