Photographer & Multimedia Fashion Creative

Role overview

This full-time, salaried, exempt position reports to the Content Director and is based in Milwaukee, WI. The role is hybrid, with at least 3 days each week required on-site at the Milwaukee headquarters. It is open only to local candidates, and relocation support is not available.

Wantable is a personalization-driven retail company that blends data, intuition, and technology to create curated shopping experiences. The team is looking for a versatile creative professional who can move seamlessly between photography, video, design, editing, and content creation, with a strong sense of what performs across channels. This is not a single-discipline role; it combines the instincts of a photographer, designer, and content creator into one modern creative position.

What the role involves

In this role, you will produce polished on-figure and off-figure imagery and video for e-commerce, paid media, and social channels. You will create content that is ready to publish across platforms such as Meta and TikTok, and at times may also support live selling efforts. The work spans both mobile and professional camera setups, with a focus on producing visually strong, platform-native assets that improve brand presence and business performance.

You will work closely with the Content Director, Production & Photo Studio Manager, and Sr. Director of Marketing & Creative in a fast-paced studio environment. The job calls for someone who takes initiative, thinks strategically, and helps shape direction rather than only following instructions. You should be comfortable building shoots, directing talent, testing AI-powered workflows, designing campaigns, and contributing ideas that move the creative forward.

Time allocation

• 50% Photography and video/motion production
• 30% Creative and ad design
• 15% AI innovation and workflow development
• 5% Social content and live selling

These percentages are approximate and may shift based on production cycles, campaigns, and business needs.

Key responsibilities

You will be responsible for end-to-end photo and video production, creative ad design, social-first content, AI-enabled workflow improvement, and cross-functional collaboration. The role also includes proactive creative leadership, performance-informed iteration, and occasional support for live commerce activities.

Additional notes

Other duties may be assigned as needed, and responsibilities can change at any time with or without notice.

Work environment and role expectations

The position requires work in studio, office, and production settings. You must be able to remain stationary or move around production spaces for extended periods, lift and move equipment when needed, operate photography/video/computer tools, visually assess creative and production quality, appear on camera for social and live content, adapt to changing schedules and priorities, and travel occasionally for off-site shoots if required.

Requirements

The ideal candidate brings 5-8+ years of relevant experience in fashion, e-commerce, or commercial photography and videography, along with exposure to performance creative, ad design, and social content. Strong portfolios should show on-figure and off-figure work, sound creative judgment, and content that has delivered measurable results. Experience and impact matter more than exact tenure.

You should have strong command of lighting, composition, on-set direction, Adobe Creative Suite, Figma, Capture One, motion tools, AI-based creative tools, digital asset management, and metadata tagging. Comfort on camera is important, including the ability to host or appear in TikTok Live selling sessions and other social content. You should also understand how creative decisions influence metrics such as CTR, CVR, CAC, engagement, and retention.

The role favors people who work well with minimal oversight, can build shot lists independently, make confident creative calls, and maintain a balance between speed, quality, and output volume. A builder mindset, openness to new tools, creative conviction, adaptability, and a strong curiosity about AI are essential.

Preferred additions include experience in art direction or creative direction, AI-integrated production workflows, set design or prop styling, live commerce, and a solid grasp of the relationship between creative execution and conversion performance.

Benefits and perks

Wantable offers a casual, laid-back culture in a modern headquarters in Walker's Point. The company provides flexible schedules, paid parental leave for both mothers and fathers, and a private room for nursing mothers. Employees also receive paid vacation, seven paid holidays each year, a 50% merchandise discount, and a 50% discount on 41Fork Exchange in the Wantable Cafe at HQ, available from day one. Additional benefits include ample parking, medical coverage options, dental and vision insurance, and a 401(k) plan with both pre-tax and Roth options.

Why this role stands out

This is a chance to participate in the full creative cycle: capture, design, publish, and sell, all within one role. It offers direct influence over creative direction and performance across multiple brands and channels, plus the opportunity to help shape what e-commerce and social commerce creative look like in an AI-driven environment.

How the team works

The company values high ownership, a hands-on approach, independent judgment, low bureaucracy, strong familiarity with fashion and product, and a focus on results over pedigree. Team members are expected to act decisively, move quickly, and make data-informed choices without unnecessary layers of approval.

About the company

Wantable is building a shopping experience that uses personalization to help customers discover confidence and joy through style. The company combines analytical insight with human creativity to curate assortments and deliver content that resonates across channels.