Performance Marketing Executive

About Martizy

Martizy is a direct-to-consumer commerce platform specializing in multiple lifestyle brands including premium apparel, fragrances, and toys. In its inaugural year, the company achieved over ₹50 lakh in revenue, completed more than 7,000 orders across 450+ SKUs, and maintained a 3× blended return on ad spend (ROAS). Currently, Martizy is focused on expanding its brand divisions leveraging paid acquisition as a key growth driver.

Role Overview

The Performance Marketing Executive will be responsible for designing, launching, and optimizing paid advertising campaigns on platforms such as Meta, Google, and various marketplaces. This role involves hands-on daily campaign management and close collaboration with the Growth Marketing Manager to meet ambitious ROAS and order volume goals. This position offers ownership of advertising budgets and outputs within a fast-paced startup environment.

Key Responsibilities

• Set up, launch, and oversee paid campaigns on Meta Ads (Facebook/Instagram) and Google Ads including Search, Shopping, Performance Max, and YouTube.
• Manage advertising initiatives on marketplaces like Amazon Ads and Flipkart Ads for listed products.
• Perform daily campaign optimizations including budget pacing, bid adjustments, audience targeting, and creative refreshes.
• Monitor and report campaign metrics such as ROAS, CAC, CTR, CVR, and average order value regularly.
• Maintain and update campaign dashboards while providing actionable data-driven recommendations to the growth team.
• Conduct structured A/B testing across creatives, segmentation, landing pages, and promotional offers.
• Collaborate with design and content teams to communicate creative requirements informed by campaign performance.
• Identify top-performing advertising hooks and formats for scaling, while discontinuing ineffective approaches.
• Work with e-commerce teams to optimize landing pages, product pages, and user funnels for better conversions.
• Support retention marketing efforts via WhatsApp messaging, email/SMS campaigns, and remarketing flows.
• Keep track of competitor advertising strategies and trends within the D2C market segment.
• Assist with go-to-market campaign planning for launching new brands and products.

Qualifications and Skills

• Between 1 and 3 years of active experience managing Meta and Google advertising campaigns, preferably in D2C, e-commerce, or agency settings.
• Proficiency in tools such as Google Analytics 4, Meta Ads Manager, Google Ads Editor, and familiarity with pixel and conversion tracking implementation.
• Strong numerical aptitude to analyze campaign reports and determine next steps.
• Foundational knowledge of e-commerce marketing funnels, marketplace advertising, and creative performance testing.
• A proactive attitude toward rapid testing, iteration, and learning from failures.
• Additional advantage if experienced with Shopify, marketplace seller tools, or WhatsApp-based marketing solutions.

Benefits

• Opportunity to manage advertising budgets independently and impact measurable business results.
• Gain experience building several brands within a single commerce platform.
• Fast onboarding and learning through direct engagement with company founders and marketing leaders.
• Competitive remuneration with incentives linked to performance outcomes.