Performance Marketing Executive – Meta Ads (Fintech / Financial Products)

Role overview

Zlite Business Solutions LLP is hiring an experienced Performance Marketing Executive to run Meta advertising for fintech and financial service offerings. This role focuses on building, managing, and scaling lead-generation campaigns while staying compliant with platform rules and minimizing account or ad disruptions.

What you will do

• Set up, manage, and improve Meta campaigns across Facebook and Instagram for fintech and other financial-product promotions.
• Run lead generation, conversion, and message-based campaigns tailored to financial services.
• Design campaign frameworks that attract high-intent leads while respecting Meta advertising policies.
• Work through common account issues such as ad rejections, restricted creatives, policy warnings, delivery limitations, and account-level risk.
• Develop compliant ad angles, creatives, landing-page coordination, and audience strategies suited to sensitive financial categories.
• Continuously optimize campaigns using CPL, CTR, CPC, conversion rate, lead quality, and ROAS.
• Build targeting approaches using interests, lookalike audiences, retargeting, remarketing, and geo/language segmentation.
• Partner with designers and content creators to produce policy-conscious creatives that are more likely to clear approval checks.
• Test different ad copies, creative formats, and campaign structures to improve scale without increasing rejection risk.
• Prepare and share daily and weekly performance updates with management.
• Track lead movement, lead quality, and campaign results using Excel, Google Sheets, and CRM tools.
• Keep up to date with Meta rules for financial products, lead generation, and restricted advertising categories.
• Support business growth by improving campaign stability, lead volume, and cost efficiency.

Experience and profile

The ideal candidate will bring practical performance-marketing experience, especially in financial services, and should be comfortable working in accounts that regularly face compliance-related issues. A problem-solving approach and the ability to work toward live campaign targets are important.

Additional information

This is an office-based role in Anekal / Bengaluru, Karnataka. Working days are Monday to Friday, from 9:00 AM to 5:00 PM. Immediate joiners are preferred, and candidates from Bengaluru, Anekal, or nearby locations will be given preference. The role involves working on performance targets and live campaign optimization.

Why this role may interest you

• Opportunity to work on active fintech and financial-product campaigns.
• Hands-on exposure to performance marketing, lead generation, and scaling campaigns.
• Direct involvement in solving real-world Meta ad compliance and performance challenges.
• Scope to grow in a fast-moving digital marketing and financial-services environment.