Performance Marketer

Job Overview

We are looking for a skilled Performance Marketer to join our team in Jodhpur, Rajasthan. The ideal candidate will be responsible for crafting, launching, and optimizing digital advertising campaigns primarily on Meta platforms and Google Ads to meet company objectives.

Key Responsibilities

• Design and execute advertising campaigns on Meta (Facebook and Instagram).
• Oversee Google Ads campaigns across Search, Shopping, Display, and Performance Max setups.
• Regularly review campaign performance metrics including Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Click-Through Rate (CTR), and overall conversions, adjusting strategies accordingly.
• Develop targeted campaign plans aligned with overall business goals.
• Conduct detailed audience research to build effective targeting strategies that maximize conversion rates.
• Collaborate with designers and content creators to produce compelling ad creatives.
• Run A/B tests across ad creatives, copies, audience segments, and landing pages to optimize campaign performance.
• Analyze campaign data and generate comprehensive weekly and monthly performance reports.
• Implement and monitor conversion tracking via Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads Conversion Tracking tools.
• Stay informed about the latest developments and best practices in digital advertising platforms.

Required Qualifications and Skills

• 2 to 4 years of direct experience in performance marketing.
• Proficiency with Meta Ads Manager and Google Ads platforms.
• Familiarity with analytics and tracking tools such as Google Analytics 4 and Google Tag Manager.
• Understanding of eCommerce marketing dynamics and conversion funnel optimization.
• Experience working with Shopify-based brands is advantageous.
• Strong analytical skills combined with effective problem-solving abilities.
• Excellent communication skills paired with the ability to prepare detailed reports.