Paid Search Manager

About the Role

The Paid Search Manager will lead daily delivery, optimization, and client performance management across a growing campaign portfolio, reporting directly to the Search Director and overseeing a Search Executive. The role plays a crucial part in embedding Paid Search as a core component of the digital services offered, ensuring high-quality delivery, adherence to service level agreements (SLAs), quality assurance, and contributing to the professional development of the search team.

Key Highlights

• Opportunity to work with AI-driven search technologies and influence client search strategies.
• Mentorship and career growth through developing junior team members' skills.
• Join a highly regarded people-focused culture recognized for excellence in people and culture initiatives.

Experience and Skills

Candidates should possess 3 to 5 years of performance advertising experience specifically in Paid Search within media agencies or comparable environments. Demonstrated expertise in campaign strategy, budgeting and pacing, optimization, performance analysis, and reporting are expected. Skills in automated bidding strategies, ad copywriting, A/B testing, keyword and audience targeting research, value-based bidding models, data integrations, and enhanced conversion tracking implementations are essential.

Responsibilities

• Manage full lifecycle Planning, execution, optimization, and pacing of Paid Search campaigns for various clients, ensuring alignment with SLAs and client goals.
• Supervise quality assurance processes, maintain optimal account structures, and uphold The Media Store's quality standards.
• Coach, train, and enhance the capabilities of the Search Executive in insights generation, optimization decisions, and maturity frameworks in search marketing.

Success Metrics

• Exhibit strong technical expertise across traditional Paid Search and the broader SEM landscape, including Performance Max, Demand Generation, and AI-powered Search.
• Understand Paid Search’s role within the broader media ecosystem and its integration with clients’ comprehensive marketing strategies.
• Deliver continuous campaign optimization, manage budget pacing, and maintain account hygiene to improve efficiency and effectiveness.
• Ensure seamless project operations and manage client expectations via coordination with Account Management and Performance teams for integrated planning and communication.
• Innovate unique Paid Search solutions tailored to client business objectives and KPIs.
• Remain updated with industry trends and maintain certifications on relevant platforms.
• Generate clear, actionable reports on performance, market trends, and budget status consistent with digital reporting standards.
• Communicate proactively with clients on campaign progress, results, and future media strategies.
• Build strong client relationships through timely and transparent communication.
• Deliver work punctually with high-quality standards.
• Support broader digital marketing initiatives such as attribution modeling and measurement framework development.

Key Competencies

• Deep technical knowledge in Google Ads, Search Ads 360, automation, and AI-driven Search methods.
• Ability to analyze data, diagnose performance changes, and translate insights into strategic actions.
• Experience testing new features, formats, and beta tools for performance gains and early adoption advantages.
• Proficiency with Microsoft Office, especially Excel and PowerPoint.
• High attention to detail with excellent communication skills.
• Strong self-management combined with teamwork orientation.
• A proactive approach to process improvement and workflow management, managing multiple deadlines effectively.
• Align with the company’s core values: Integrity, People First, Curiosity, Courage, and Commitment.