Outside Sales Representative - Food Distribution (Greater Toronto Area)

About C.T.S. Food Brokers Inc.

C.T.S. Food Brokers Inc. is an expanding food distribution company that supplies premium specialty products to grocery stores and foodservice operators throughout Ontario. As the company broadens its product range and customer portfolio, it seeks a driven Outside Sales Representative to contribute to sales growth within the Greater Toronto Area (GTA).

Role Overview

This position is field-based, emphasizing prospecting for new customers, fostering strong client relationships, and developing accounts.

Key Responsibilities

• Manage and expand a designated sales territory within the GTA.
• Identify and acquire new customers through cold calls, site visits, referrals, and networking activities.
• Establish and cultivate long-term partnerships with chefs, buyers, and store managers.
• Confidently present and promote the company's product range.
• Lead pricing negotiations, promotional initiatives, and product launch activities.
• Increase order volumes by growing existing accounts.
• Use CRM and digital tools to track sales activities, pipelines, and performance metrics.
• Collaborate with operations and customer service teams to guarantee excellent service delivery.
• Keep abreast of competitor activities and identify potential market opportunities.

Candidate Requirements

• Minimum of 2 years experience in B2B sales, preferably within foodservice, consumer packaged goods, or distribution sectors.
• Demonstrated aptitude in prospecting and closing new business deals.
• Excellent verbal and negotiation skills.
• Highly self-driven and capable of working independently.
• Strong organizational skills with effective time management.
• Must hold a valid driver’s license and be open to local travel.
• Proficiency in CRM and sales-related software tools.
• Ability to speak both English and French is considered an advantage.

Compensation and Benefits

• First-year base salary of $60,000, negotiable based on experience.
• Following years: base salary of $40,000 plus uncapped commission opportunities.
• Target earnings realistically ranging between $80,000 and $120,000 or more.
• Employee insurance benefits.
• Discounts on company products for employees.
• Casual Friday office culture.
• Opportunities for long-term career advancement within the company.

How to Apply

Candidates should submit their resume accompanied by a brief statement outlining their suitability for this role.