Job description

About Duaqi

Duaqi operates as a global B2B business platform that bridges Chinese manufacturers, international purchasers, and independent agents within a trusted and unified ecosystem. The company dedicates itself to facilitating cross-border trade and fostering durable, mutually rewarding commercial partnerships. Its platform enhances the efficiency of sourcing, negotiating, and collaborating, thereby easing access to trustworthy suppliers and emerging international markets. Employees at Duaqi contribute to expanding a worldwide network and influence the evolution of global B2B collaboration.

Role Overview

The Online Marketing Specialist position is a contractual, remote role tasked with boosting the digital footprint and interaction for Duaqi's B2B platform. Daily functions involve planning and implementing online marketing initiatives, overseeing social media accounts, and assisting with digital content campaigns aimed at attracting manufacturers, buyers, and agents.

Key Responsibilities

Develop and execute strategic online marketing campaigns to enhance platform visibility and engagement.
Manage and curate content across social media channels to drive audience interaction and brand awareness.
Analyze campaign results, monitor performance indicators, and refine marketing tactics to maximize lead generation and user activity.
Work closely with sales and marketing teams to ensure aligned messaging and identify growth prospects.
Maintain a consistent and compelling brand presence across all digital touchpoints.

Required Qualifications and Skills

Proficiency in digital and online marketing techniques, including campaign management and performance evaluation.
Competency in marketing and sales processes, specifically geared toward lead generation and conversion within a B2B context.
Experience in social media marketing, including strategic content planning, engagement fostering, and platform analytics.
Familiarity with marketing automation tools, CRM software, and analytics platforms such as Google Analytics is valuable.
Excellent written and verbal communication skills in English, capable of customizing messages for varied international audiences.
Ability to operate independently in a remote work environment while managing priorities and meeting tight deadlines.
Previous experience in B2B marketing, cross-border e-commerce, or international trade is beneficial.
Educational background includes a bachelor's degree in Marketing, Business, Communications, or a closely related area, or practical equivalent experience.