Omnichannel Growth Lead

Role Overview

As the Omnichannel Growth Lead in Singapore, you will strategically steer commercial initiatives focusing on the integration and optimization of product delivery through diverse channels. Your leadership will emphasize boosting sales, transaction volumes, and profit margins specifically across the Japan and Korea markets.

Key Responsibilities

• Design and implement regional omnichannel strategies that unify digital and physical sales points, delivering a smooth, effective customer journey across kiosks, apps, websites, and delivery services.
• Collaborate with retail and menu teams to activate product innovations across channels, enhancing outreach and conversion rates.
• Prioritize and define each sales channel's strategic role to elevate overall business outcomes and increase digital sales share.
• Manage partnerships with third-party delivery providers to exploit growth potentials and refine the delivery business model.
• Establish and oversee performance metrics to ensure consistent channel expansion and fulfillment of business targets.
• Utilize data analysis and business intelligence to optimize unit economics, targeting improvements in average order value, margins, and channel-specific promotions.
• Develop executive dashboards and frameworks to provide insightful business recommendations influencing regional strategies.
• Lead the development of next-generation digital platforms and restaurant technologies to ensure prompt return on investment.
• Drive the regional customer relationship management and loyalty strategies to boost frequency, engagement, and lifetime customer value.
• Enhance user experience and customer journey across platforms, identifying and implementing usability and channel optimizations.
• Serve as a foremost expert to franchisees, advising on omnichannel marketing strategies and commercial issues.
• Promote a best-practice culture by sharing knowledge regionally and collaborating with global digital teams to implement successful growth initiatives.
• Work in close partnership with technology, operations, and finance departments to align the digital ecosystem with overall modernization goals.

Candidate Profile

• Possess a tertiary degree in Business, Marketing, Technology, or closely related disciplines.
• Bring at least 10 years of professional experience in e-commerce, digital platform management, or commercial leadership, ideally within quick service restaurants (QSR), fast-moving consumer goods (FMCG), or retail sectors.
• Demonstrate a strong commercial leadership background with proven ability to accelerate P&L growth via digital channels.
• Exhibit advanced analytical skills, capable of interpreting complex data into concise, strategic business insights for senior management.
• Showcase mature and credible interpersonal skills, enabling influence over franchise partners and regional senior leadership.
• Proven expertise in strategic planning and in leading multifunctional teams (tech, operations, marketing) to outstanding executional outcomes.
• Maintain a growth-oriented and experimental attitude, unhesitant to hypothesize and innovate for superior results.
• Excel in communication and interpersonal relations, adept at navigating varied cultural contexts.
• Committed to nurturing talent and fostering leadership across teams dedicated to a unified vision.
• Assertive and authoritative, confidently representing the brand’s commercial and digital interests.