Nutrition Social Media Content Creator - UK

About Vilgain

Vilgain is a rapidly expanding brand focused on food, nutrition, and wellness, emphasizing clean ingredients, transparent products, and promoting healthier daily food choices. The brand aims to simplify better nutrition without fear-based messaging, false wellness claims, or dull advice—offering real food, clear guidance, and trustworthy products.

Role Overview

We are seeking a Nutritionist Social Media Specialist passionate about food, nutrition, and healthy living. This role combines nutrition knowledge, content strategy, trend analysis, creative ideation, and storytelling across social platforms. Your task will be to translate nutrition science, food trends, and grocery choices into captivating content that audiences will want to watch, save, and share, helping Vilgain cultivate a trusted, engaging, and contemporary social media presence.

Key Responsibilities

• Generate innovative content ideas for TikTok, Instagram Reels, YouTube Shorts, and other social channels.
• Identify emerging food trends in the UK and globally before they become mainstream.
• Investigate viral food products, ingredients, diets, wellness claims, and consumer behavior.
• Convert complex nutrition topics into simple, engaging, and evidence-based content.
• Create hooks, scripts, talking points, and diverse angles for short-form video content.
• Dispel nutrition myths in a relatable and non-judgmental manner.
• Support recipe development, ingredient education, and product-related content creation.
• Collaborate closely with creators, editors, designers, marketing, and product teams.
• Review content to ensure nutritional accuracy while maintaining platform relevance.
• Participate in filming, taste tests, voiceovers, or on-camera content as required.

Candidate Profile

• Possess formal education or substantial background in Nutrition, Dietetics, Public Health Nutrition, or related disciplines (mandatory).
• Be genuinely enthusiastic about food, healthy lifestyles, ingredients, and nutrition—not solely a social media expert but a true food lover.
• Regularly follow food trends, scrutinize ingredients, notice new supermarket products, and critically evaluate viral wellness claims.
• Have an understanding of TikTok, Instagram Reels, YouTube Shorts, and the digital food culture landscape.
• Communicate nutrition in an accessible, engaging, and enjoyable way, avoiding clinical or dull explanations.
• Be familiar with the UK's food, retail, and wellness environment.
• Comfortable creating or appearing in social video content.
• Able to balance trustworthiness with entertaining formats.

Preferred Qualifications

• Experience in copywriting or scriptwriting.
• Knowledge of the creator economy and influencer marketing.
• Acquainted with SEO, social media analytics, or audience engagement strategies.
• Experience in recipe creation, food styling, or culinary content production.
• Proficiency with design and editing tools such as Canva, CapCut, Adobe Creative Suite, or equivalents.

Sample Content Themes

• Evaluations of popular high-protein snacks and their nutritional value.
• Addressing common nutrition misconceptions circulating on social platforms.
• Nutritionist-approved substitutions for popular UK meal deals.
• Clarifying the meaning behind food labeling.
• Exposing healthy foods that are mainly marketing-driven.
• Ranking trending wellness products by their merits.
• Highlighting budget-friendly, high-protein grocery finds in the UK.

Success Indicators

• Increased engagement metrics including shares, saves, and retention.
• A consistent flow of unique and relevant content ideas.
• Rapid response to food trends, cultural moments, and seasonal themes.
• High-performing educational short-form content that fosters audience trust.
• Establishing Vilgain as a go-to brand for trusted food and nutrition insights beyond product sales.

What Vilgain Offers

• Opportunity to define the social media voice of a quickly growing food and wellness brand.
• Ownership over content concepts, educational approaches, and storytelling.
• Freedom to experiment with new formats and assess effectiveness.
• Close teamwork with content, marketing, product, creative, and branding teams.
• Alignment with a meaningful mission featuring better food choices and clean ingredients.
• A dynamic team environment with hybrid work options at the London office, discounts on Vilgain products, and additional benefits.