NFL Social Media Manager

Role Overview

This is a fully remote, full-time opportunity for a Social Media & Creator Manager to lead and grow an NFL-focused presence for a skill-based fantasy sports platform. The business operates a live player market where prices move in real time based on fan demand, and it is now expanding into American football after a successful summer football launch. The role offers the chance to build the brand’s NFL identity from the ground up and influence how the product connects with US sports fans.

The position sits within the Marketing team and works closely with paid media, email, and campaign strategy colleagues. It is a broad, ownership-heavy role that goes beyond simply following briefs: the person in this seat will help shape social strategy, brand tone, creator activity, and the wider marketing direction for the NFL product.

Core Responsibilities

• Run and grow the dedicated NFL social accounts across X, TikTok, Instagram, and YouTube Shorts.
• Plan and maintain a content calendar aligned to the NFL season, including weekly storylines, game-day moments, injuries, market changes, and platform-specific performance signals.
• Track live games, unexpected results, and trending conversations, then create fast-turnaround reactive content that captures attention in real time.
• Turn live player market moves, fan-facing “backs and fades,” and platform skill rankings into clear, engaging social narratives for the NFL community.
• Improve follower growth, engagement, and reach while also helping social activity drive sign-ups and platform usage, not just surface-level metrics.
• Find, brief, and manage NFL creators, streamers, and digital personalities, building a repeatable influencer pipeline for seasonal campaigns.
• Feed ideas into wider NFL marketing activity and align organic social efforts with paid media and email teams.
• Spot emerging social trends and turn them into campaign concepts that can scale across channels.

Requirements

• 2 to 4 years of hands-on experience managing professional social media channels, ideally in sports, gaming, fantasy sports, sports betting, or fan-led media.
• Strong working knowledge of the NFL, including live game tracking, major storylines, and how fan communities communicate online.
• Proven ability to grow accounts on X and TikTok, supported by examples or a portfolio of past work.
• Strong editorial judgment, excellent writing, and the ability to produce quality multimedia content quickly during live events.
• Practical experience identifying, briefing, and coordinating external creators or influencers.
• Comfort with reading performance data and using insights to adjust content and acquisition strategy.
• A proactive, self-directed approach with the confidence to own outcomes without constant supervision.

Preferred Experience

• Independent success scaling a personal or standalone sports or fantasy-focused social account.
• Familiarity with how fantasy sports or Daily Fantasy Sports works.
• Experience filming, editing, or appearing in live or short-form video content.
• An existing network of NFL creators and digital personalities that can be activated quickly.

Benefits

• Competitive base pay aligned to experience.
• Fully remote, full-time employment.
• A collaborative setup with direct input into product positioning and marketing direction.
• The opportunity to build a high-growth sports brand’s US presence from the beginning.

Additional Information

Compensation for this role is listed at $70K to $75K.

If you do not receive a response within 4 weeks of applying, you should assume your application was not successful on this occasion. Individual feedback may not be provided due to the volume of applications.

Commitment to Equality and Accessibility

The employer states that it is committed to equal opportunity, non-discrimination, accessible job adverts, and the provision of information in accessible formats. Reasonable adjustments can be requested during the hiring process by contacting the recruitment team at the email provided in the source.

The company also notes that personal information collected during recruitment will be handled securely and used only for recruitment purposes, with possible sharing limited to clients and trusted partners where needed. Candidates may request deletion of their data or withdraw consent by contacting the email listed in the source.