National Sales Director

About Blue Circle Foods

Blue Circle Foods, headquartered in Washington D.C., specializes in responsibly sourced seafood on a global scale. We are a dedicated team driven by creativity and innovation, committed to offering clean, nutritious, and fully traceable seafood produced through sustainable best practices to benefit both People and the Planet. Our operations support a wide variety of clients ranging from retail to wholesale and food service sectors.

Role Overview

We are looking for a visionary National Sales Director to spearhead new account acquisitions, cultivate lasting partnerships with retailers and channel collaborators, broaden distribution nationally, and vividly communicate our brand's mission. The ideal candidate will employ inventive sales methodologies and ensure that all sales activities resonate seamlessly with our brand ethos and message.

Key Responsibilities

• Identify and secure new retail, wholesale, and channel accounts to enlarge our presence throughout the nation.
• Develop and maintain robust relationships with retailers, distributors, category buyers, ensuring repeated purchasing and increased shelf prominence.
• Design and implement distribution plans that augment points of sale, optimize product positioning, and accelerate product turnover across channels.
• Manage the comprehensive new business sales lifecycle, encompassing prospecting, negotiation, onboarding, and ramp-up phases.
• Collaborate closely with marketing to infuse the brand narrative into sales collateral, presentations, and client engagements.
• Equip the sales force with innovative tools and technology to effectively convey our brand story.
• Align sales strategies with brand positioning and overall company objectives through partnership with cross-functional teams including marketing, product development, and customer service.
• Contribute insights on brand strategy and market positioning to the executive leadership based on sales data and client feedback.
• Define and monitor performance metrics to evaluate the alignment and impact of sales initiatives on the brand story.
• Analyze sales outcomes and feedback for continuous process enhancement and alignment with brand narrative.

Qualifications

• Demonstrated expertise in branding concepts with a proven ability to integrate brand story into sales tactics.
• Existing networks with retailers, distributors, and buyers or the aptitude to establish these connections rapidly.
• Proven leadership in sales with experience in launching new accounts and expanding distribution, ideally within B2B or B2C markets.
• Strategic mindset with a capacity for data-driven decision making and results orientation.
• Ability to excel in a fast-moving and dynamic work environment.