National Account Manager - Mass Retail

About TRIP Drinks

TRIP Drinks is a globally recognized leader in calming beverages and holds the position as the leading functional drink brand in Europe. Founded by Dan and Liv, a husband-and-wife team inspired by a life-changing personal event, TRIP launched in 2019 with a mission to help people find calm amidst life's daily stresses. Their premium functional beverages combine the benefits of botanical ingredients to promote relaxation without compromising on taste or convenience. TRIP has rapidly expanded across Europe and the United States.

Role Overview

The National Account Manager will spearhead TRIP's growth within Mass retail accounts in the US, primarily focusing on major retailers such as Target and Walmart. The position includes building strong partnerships, planning promotional activities, and managing product assortment to drive sustained business growth and profitability.

Key Responsibilities

• Develop and implement strategic plans to increase sales, distribution, and profitability at Target, Walmart, and additional Mass retail partners.
• Create and oversee annual business plans, promotional calendars, pricing strategies, and retailer programs to boost product velocity and revenues.
• Prepare detailed line reviews, optimize product assortments, design innovation presentations, and formulate sell-in tactics to secure new SKUs and expand distribution channels.
• Build and nurture robust relationships with buyers, replenishment teams, merchandising groups, brokers, and distributors.
• Collaborate closely with supply chain, operations, finance, and marketing departments to ensure seamless launching, promotion, inventory control, and retailer initiatives execution.
• Analyze sales data, promotional returns on investment, inventory trends, and retailer scorecards to identify opportunities and address potential risks.
• Manage sales forecasting for assigned accounts, ensuring alignment with production planning and retailer demand forecasts.
• Handle retailer-specific systems including item setup, promotional submissions, and ongoing account management.
• Set strategies and direct priorities for third-party merchandising and retail execution partners to enhance in-store visibility and sales outcomes.
• Work alongside trade marketing to devise account-targeted activations, point-of-sale materials, shopper marketing programs, and omni-channel strategies.
• Regularly prepare and present business updates, forecasts, and strategic insights to the VP of US Sales and senior leadership.
• Manage trade budgets and spending approvals to maximize investment efficiency and profitability.
• Engage in sales meetings to share successes, tackle challenges, and align company priorities and strategies.
• Attend retailer meetings, industry trade shows, and events as required.

Candidate Requirements

• 2 to 4 years of direct experience managing Mass retail accounts such as Target and/or Walmart.
• 4 to 5 years of work history in the consumer packaged goods (CPG) industry, preferably within beverage or functional wellness sectors.
• Demonstrated success collaborating directly with Mass retail buyers, brokers, and cross-functional teams.
• Deep knowledge of retailer systems, including promotional planning, forecasting, replenishment, and inventory control in Mass retail environments.
• Proven ability managing fast-growing, high-volume accounts with strong analytical and strategic thinking abilities.
• Genuine enthusiasm for TRIP’s mission to help people find calm.
• Adept at thriving in fast-paced, entrepreneurial settings with flexibility and result-driven focus.
• Highly organized and self-motivated with excellent project management and execution skills.
• Strong analytical, communication, presentation, and relationship management skills.
• Proficient with Google Workspace and Microsoft Office; familiarity with retailer portals and syndicated data tools is a plus.
• Experience using team collaboration tools such as Slack and video conferencing platforms.
• Willingness to travel as necessary for customer meetings, trade events, and market visits.