Media Buyer

About the Role

We are a rapidly expanding performance marketing agency committed to delivering marketing solutions fueled by data and driven by performance. We seek a skilled Media Buyer with 1 to 2 years of experience who excels at managing significant advertising budgets and is proficient in Google Ads and Meta (Facebook and Instagram) advertising.

Key Responsibilities

• Devise and implement advertising campaigns across Google Ads and Meta platforms, focusing on maximizing return on investment and campaign success.
• Manage advertising budgets ranging from $50,000 to $100,000 efficiently, ensuring optimal spending and ROI.
• Analyze campaign outcome metrics through analytics tools, adjusting approaches and bids to meet targeted goals.
• Continuously enhance advertisements by testing different creatives, copy, and landing pages to improve click-through rates, cost-per-click, and conversion rates.
• Conduct A/B testing to refine campaign performance and promote ongoing improvements.
• Develop and fine-tune audience segmentation strategies for precise targeting and greater impact.
• Prepare comprehensive performance reports, offering actionable insights and recommendations.
• Collaborate closely with creative and content teams to produce compelling ad creatives that convert.
• Keep abreast of evolving trends, platform updates, and industry standards to maintain cutting-edge expertise.

Required Qualifications

• Between 1 to 2 years of hands-on experience in media buying and performance marketing.
• Demonstrated track record managing high-budget ad campaigns, particularly with budgets of $50K to $100K.
• Proficiency with Google Ads (including Search and Display), Bing Ads, and Meta Ads (Facebook and Instagram).
• Strong analytical abilities utilizing Google Analytics, Facebook Ads Manager, and other reporting platforms.
• Expertise in crafting data-driven marketing strategies tailored to performance objectives.
• In-depth knowledge of ad creatives, copywriting, and precise audience targeting.
• Fluency in interpreting key performance indicators such as ROI, ROAS, CTR, CPC, and CPA.
• Strong communication and presentation capabilities.
• Residence in Bhopal, willing to work in a hybrid (on-site and remote) work environment.

Benefits and Work Environment

• Engagement with impactful campaigns featuring substantial budgets.
• Flexible hybrid work arrangements combining remote and on-site work.
• Supportive and collaborative team culture focused on professional growth.
• Competitive remuneration and an attractive benefits package.
• Opportunity to collaborate with prominent brands and diverse industries.

Job Details

Location: Bhopal, Madhya Pradesh
Employment Type: Full-time
Category: Performance Marketing