Media Buyer – D2C & Performance Marketing

Role summary

Think Street Studios is hiring a Media Buyer for its performance marketing team in Lucknow. The role is centered on driving profitable growth for D2C and e-commerce brands through Meta and Google advertising. This position is best suited for someone who works deeply with campaign data, scaling methods, and conversion-focused decision-making rather than basic social media promotion.

Work location and schedule

Location: Meera Bai Marg, Hazratganj, Lucknow – 226001

Working hours: 10:00 AM to 7:00 PM

Weekly offs: 2nd and 4th Saturdays, along with all Sundays

Key responsibilities

• Build, launch, and expand paid campaigns on Meta platforms and Google Ads.
• Oversee full campaign management for D2C, e-commerce, and lead generation clients.
• Shape media buying plans around ROAS, revenue improvement, and overall profitability.
• Track performance closely and refine budgets, audiences, creatives, placements, and bid settings.
• Run ongoing creative experiments to find high-performing ad variations.
• Set up and manage remarketing flows, lookalike audiences, broad targeting, and acquisition campaigns.
• Maintain tracking and analytics tools such as Meta Pixel, Conversion API, GA4, and GTM.
• Collaborate with strategists, designers, editors, and content creators to produce effective ad creatives.
• Review campaign data and turn it into clear actions to improve ROAS, CPA, CTR, and conversion rates.
• Keep up with platform changes, new trends, and current paid media best practices.

Skills and experience needed

The ideal candidate should have practical experience working with Meta Ads Manager and a solid command of Google Ads, including Search, Display, Performance Max, Shopping, and YouTube. Experience with Shopify or D2C brands is important, along with a working understanding of Pixel setup, CAPI, GA4, and GTM. The role also calls for someone who can scale campaigns without losing profitability, understands acquisition funnels and attribution, and makes decisions based on data and performance targets.

Preferred background

Priority will be given to candidates who have managed monthly ad spends of ₹5 lakh or more, have successfully scaled e-commerce brands, and have worked with Advantage+ Shopping Campaigns, Catalog Ads, Dynamic Product Ads, and Performance Max. Exposure to landing page optimization and conversion rate optimization is also an advantage.

What this role requires

This opportunity is not intended for general digital marketers, SEO professionals, or social media managers. It is meant for applicants with direct, hands-on experience managing Meta and Google campaigns for D2C, e-commerce, or other performance-driven businesses. The person should regularly work with metrics such as ROAS, CAC, CPA, AOV, MER, creative fatigue, scaling frameworks, audience testing, funnel optimization, attribution, and LTV.

Growth opportunity

As the performance marketing function grows, this role can expand into larger budget ownership, leadership in media buying strategy, mentoring junior teammates, and working with national D2C brands.