Media Buyer

About the Company

Adbuffs is a digital-first performance marketing agency that focuses on helping eCommerce brands launch and expand across global markets. Since its start in 2019, the team has worked with eCommerce businesses in more than 12 countries and follows the values of empathy, disciplined creativity, and zero tolerance for ego.

Role Overview

The Media Buyer will be responsible for planning, launching, and optimizing paid media campaigns, with a strong requirement for prior eCommerce experience. This role calls for a professional who can combine analytical thinking, client handling, and creative problem-solving to deliver strong campaign results.

Key Responsibilities

• Use prior experience in eCommerce or lead generation to support campaign execution and growth.
• Review client data carefully and turn insights into practical recommendations and solutions.
• Bring fresh ideas and process improvements to strengthen performance across campaign structure, bidding, ad copy, and keyword strategy.
• Create and execute effective media buying approaches aligned with business goals.
• Support media planning by identifying target audiences and building relevant campaigns.
• Set up and manage ad campaigns, ad groups, ads, keywords, bids, and budgets for assigned accounts on a weekly basis.
• Carry out keyword, competitor, and market research for each client account.
• Communicate with clients as needed, understand their needs, and maintain a high standard of service.
• Apply creative and out-of-the-box thinking to improve campaign outcomes.

Required Qualifications

• Prior experience working as a Media Buyer or in a similar digital media role is preferred.
• Hands-on familiarity with media buying, planning, and research is expected.
• Strong interest in advertising trends and changes in the media landscape.
• Working knowledge of media analytics tools and software.
• Excellent communication and negotiation skills.
• Strong organization and multitasking abilities.
• High attention to detail.
• Good critical thinking and problem-solving ability.
• A degree in Media, Advertising, or a related field is required.
• E-commerce experience is mandatory.

Work Location and Schedule

This is an onsite position based in Kolkata, West Bengal, India. The working schedule is Monday to Friday, from 10:30 am to 6:30 pm.

Data Protection Notice

By applying, you consent to Adbuffs Media collecting and processing your personal data only for recruitment assessment. You may withdraw consent, request access to your data, or ask for deletion at any time by contacting hr@adbuffs.com. Your information will be retained for six months and will not be shared with third parties unless required by law.