Media and Communications Officer

About the Role

New Country Healthcare seeks a proficient Media and Communications Officer to enhance our corporate standing, broaden media visibility, and deepen stakeholder engagement throughout the UAE and neighbouring regions. This role demands practical involvement and expertise in both strategic planning and hands-on implementation of communications.

Key Responsibilities

• Formulate and execute comprehensive corporate communication and public relations strategies to elevate NCH's brand presence and reputation.
• Oversee NCH’s corporate website, LinkedIn profile, and designated communication platforms.
• Compose press releases, media statements, executive communications, articles, speeches, public announcements, and digital materials in English and Arabic.
• Establish and nurture collaborative relationships with journalists, editors, media representatives, and sector stakeholders.
• Manage media inquiries, interviews, press engagements, and corporate announcements efficiently.
• Collaborate with HR to develop internal communications like newsletters, leadership updates, and employee engagement initiatives.
• Assist in executive thought leadership by preparing articles, interview materials, presentations, and talking points that represent the leadership's perspectives.
• Organize corporate events, Corporate Social Responsibility endeavors, public engagements, and community outreach programs.
• Coordinate influencer partnerships from selection and briefing to contracting, content approval, execution, compliance oversight, and performance assessment.
• Identify and cultivate strategic alliances with healthcare providers, educational institutions, professional bodies, and community organizations.
• Create partnership proposals, co-marketing campaigns, joint activations, and communication plans generating measurable benefits for NCH and partners.
• Support crisis communication with prompt, precise, and authorised messages.
• Monitor and evaluate media coverage, online interaction, partnership and influencer effectiveness, identify communication risks, and suggest improvements based on impact and return on investment.

Ideal Candidate Traits

• Fluent bilingual communicator with impeccable writing skills in both English and Arabic.
• Adept at translating business targets into clear communication plans.
• Possess established networks with media, agencies, influencers, or other relevant external stakeholders.
• Capable of managing communication initiatives end-to-end with emphasis on quality and results.
• Experienced in corporate communications, public relations, internal communications, events, and digital content creation.
• Practiced in maintaining accuracy, securing approvals, ensuring compliance, and protecting reputation in regulated sectors.
• Skilled at fostering partnerships focused on lasting value rather than one-off promotions.
• Highly organised, proactive, resilient, and able to juggle multiple priorities without sacrificing standards.
• Blend creativity with commercial insight and practical execution skills.
• Ability to build trust and collaborate across different departments and seniority levels.

Required Qualifications and Experience

• Bachelor’s degree in Communications, Public Relations, Marketing, Media, Journalism, or similar fields.
• Five to seven years of solid work experience in corporate communications, public relations, media relations, or integrated communications.
• Excellent fluency in written and spoken English and Arabic.
• Documented proficiency producing bilingual corporate communications, media releases, leadership messages, and digital content.
• Demonstrated capability in media relations, public campaigns, corporate event management, and stakeholder communications.
• Hands-on experience managing influencer collaborations, including briefing, content approvals, compliance processes, and performance tracking.
• Proven experience in building and managing strategic partnerships, co-marketing efforts, or community engagement events.
• Preferably experience within healthcare, pharmaceuticals, wellness, fast-moving consumer goods, or similarly regulated industries.
• Familiarity with content management systems, social media management tools, media monitoring software, digital analytics, SEO fundamentals, and Microsoft Office applications.
• Experienced in coordinating creative productions such as photography, videography, and managing relationships with external agencies.
• Basic graphic design skills using Canva or equivalent platforms are advantageous.

Additional Information

The ideal applicant will be a bilingual professional excelling in written and verbal communications, media acumen, and hands-on delivery, with the ability to manage social media accounts and craft both external and internal communications. While basic photography, video recording, and design skills are a plus, motivation to influence the communication approach of a fast-growing healthcare provider is paramount.