Marketing Team Lead

About the Role

We are looking for an experienced Marketing Team Lead to join a fast-growing food and beverage brand in Jeddah. This position is ideal for someone who enjoys turning marketing ideas into practical execution, building a capable team, and driving brand growth through content, campaigns, and performance-focused planning.

If you are strong in strategy, comfortable with goal-setting and measurement, and able to create marketing that strengthens brand identity, this role offers a chance to make a meaningful impact.

What You Will Do

• Create the brand’s marketing direction and ensure it supports wider business objectives such as sales growth, brand awareness, and customer loyalty.
• Convert the strategy into a workable action plan with clear tasks, timelines, budgets, and individual ownership across the team.
• Define targets and KPIs for campaigns and channels, then review performance consistently.
• Study results, use data to guide decisions, and refine plans whenever needed to improve outcomes.
• Lead, coach, and develop a marketing team of two recent graduates, helping them build their capabilities.
• Manage social media planning, publishing, and performance review across Instagram, TikTok, Snapchat, and X.
• Run and optimize paid campaigns on Meta, TikTok, and Google while keeping an eye on ROAS.
• Work with delivery platforms such as HungerStation, Jahez, and Keeta to improve reach and sales.
• Prepare regular performance updates for leadership, including practical recommendations.
• Coordinate with photographers, influencers/content creators, and production agencies.

Requirements

• 4 to 6 years of professional marketing experience, ideally in restaurants or retail.
• Solid understanding of marketing strategy and how to turn it into an execution plan.
• Experience defining and monitoring KPIs or OKRs and reviewing results.
• Practical knowledge of digital marketing campaigns and major social platforms.
• Ability to manage, train, and grow a small team.
• Working knowledge of tools such as Meta Business, Google Analytics, and TikTok Ads Manager.
• A decision-making approach based on data and performance insights.
• Strong visual judgment and creative instinct for content.
• Ability to handle multiple priorities at once while maintaining quality.
• Collaborative attitude and the ability to work well with cross-functional teams.
• Arabic fluency is required; English proficiency is an advantage.
• Excellent communication, organization, and time-management abilities.

Additional Information

This is a full-time, onsite role based in Jeddah, Makkah, Saudi Arabia.