Marketing Specialist - Paid Media and Email

About GAJAN Group Holdings

GAJAN Group Holdings operates as a holding company managing eleven diverse businesses in commerce, software, and services sectors, with locations in Mohali, India and Toronto, Canada. Its portfolio encompasses four e-commerce brands, two B2B SaaS platforms, and an AI operations system among others. The company values ownership and accountability across its lean team.

Role Overview

This position entails managing growth initiatives for the company’s portfolio including Shopify e-commerce brands and a North American beauty and personal care services business that focuses on local lead generation. The role emphasizes execution—setting up and running paid campaigns, crafting email communications, analyzing performance data, and optimizing or discontinuing underperforming efforts. Progression into a managerial role is anticipated as the team expands.

Key Responsibilities

• Design and execute paid advertising campaigns on Meta and Google platforms by defining campaign goals, target demographics, budgets, and creative elements. Utilize an AI-powered orchestration platform with built-in safeguards and personally verify live campaigns via native ad managers.
• Manage local lead generation processes for the services brand using native lead forms, WhatsApp/call interactions, and CRM workflows converting leads into bookings.
• Take ownership of email marketing revenue through Klaviyo by overseeing automated flows, campaigns, segmented lists, and maintaining list hygiene.
• Collaborate with developers to improve conversion rates on product and landing pages through systematic A/B testing and data-driven decision-making.
• Assist engineers in implementing comprehensive conversion tracking involving pixels, server-side events, GA4, lead form webhooks, and offline conversion uploads; validate data accuracy prior to reporting.
• Deliver weekly reports on spending, Return on Ad Spend (ROAS), share of email revenue, and planned optimizations.
• Develop creative briefs by writing compelling copy and determining visual messaging direction.
• Adopt an AI-first approach for campaign operations including research, copywriting, and performance analysis, ensuring thorough review before deployment.

Qualifications and Experience

• 2 to 4 years of hands-on experience managing paid media campaigns for e-commerce with demonstrable budget accountability.
• Proficient in Klaviyo, with proven success in creating profitable automated flows beyond simple newsletters.
• Strong analytical skills to interpret key marketing metrics such as ROAS, Customer Acquisition Cost (CAC), Average Order Value (AOV), and conversion rates.
• Able to independently set up and verify basic conversion tracking tools like Meta pixel, Google Analytics 4 events, and UTM parameters without reliance on engineers.
• Excellent command of written English applicable to ad copywriting, email content, and reporting.
• Self-motivated and capable of working with minimal supervision.
• Based in India and able to work according to Indian Standard Time (IST) hours.

Preferred Additional Skills

• Experience with server-side tracking technologies such as Meta Conversion API (CAPI).
• SMS marketing expertise using Klaviyo SMS, Postscript, or similar platforms.
• Running ads through APIs or AI agents.
• Lead generation for local or service-based businesses.
• CRM software knowledge, e.g., GoHighLevel.
• Conversion rate optimization (CRO) backed by performance data.
• In-depth knowledge of GA4 analytics.
• Familiarity with automation tools like n8n or Make.

Additional Information

• This is a fully remote position open within India only.
• You will have autonomous control over your budgeting and performance metrics.
• Work across multiple brands, with cumulative benefits from various wins.
• The role naturally evolves into a marketing manager position as the team grows.
• The application process includes a 30-minute practical assessment tailored to the role, emphasizing real-world experience and measurable results over polished resumes.
• All submissions receive individual review and personal response.