Marketing Specialist – Brand Partnerships & Content

About Yibi Hantang

Yibi Hantang is a lifestyle licensing and brand growth platform under Yibi Group. It supports selected international brands in fashion, beauty, fragrance, and lifestyle categories by enabling controlled expansion within the Chinese market. Their services include evaluating market potential through consumer insights, validating lifestyle categories, coordinating products and content, testing channels selectively, and managing brand governance. The goal is to help international brands convert China market opportunities into respectful, executable partnership projects.

Role Overview

This position, based in London, is designed to bolster Yibi Hantang's initiatives in brand partnerships, content development, and marketing communications. The specialist will be responsible for producing polished marketing collateral, conducting brand research, creating market insight content, and preparing presentation and event materials that aid dialogue with international fashion, beauty, fragrance, and lifestyle brands.

Key Responsibilities

• Craft and refine marketing content for various platforms including corporate communications, newsletters, LinkedIn, presentations, and internal documentation.
• Assist in preparing pitch decks, proposals for brand collaborations, market insight reports, event collateral, and case studies.
• Convert insights about the China market into clear, engaging English content tailored for global audiences.
• Ensure consistent tone, visual styling, and brand messaging across all marketing deliverables.
• Coordinate with design, brand, commercial, and China-based teams to produce high-quality content and presentations.
• Conduct thorough research on premium consumer brands across fashion, beauty, fragrance, lifestyle sectors as well as monitor relevant Chinese market trends and consumer behaviors.
• Supplement research efforts focusing on specifics such as fragrance categories, gifting culture, lifestyle rituals, and performance on platforms like Xiaohongshu, Douyin, WeChat, and Tmall Luxury Pavilion.
• Create concise research summaries, brand profiles, competitor analyses, and market updates for internal and external stakeholders.
• Support campaign planning, event coordination, webinars, presentations, and partnership activities including preparation of invites, documentation, follow-ups, and post-event evaluations.
• Work alongside commercial and partnership teams to develop outreach and relationship-building materials.
• Track ongoing marketing and partnership campaigns, gathering insights on content performance, feedback, and progress.
• Manage content schedules, research assignments, document revisions, and delivery of marketing assets.
• Maintain organisation of brand assets, templates, references, and marketing libraries.
• Contribute to everyday marketing operations as the brand partnership platform expands internationally.

Candidate Requirements

• One to three years of professional experience in marketing, brand communications, content creation, PR, market research, or event management.
• Excellent English writing and editing capabilities.
• Keen interest in luxury sectors including fashion, beauty, fragrance, and lifestyle, along with familiarity with Chinese market dynamics.
• Ability to develop clear and compelling presentations, research summaries, marketing collateral, and digital content.
• Attention to detail, good aesthetic judgement, and adherence to brand tone.
• Strong communication, coordination, and project management abilities.
• Comfort working with international teams and culturally diverse topics.
• Self-driven, well-organized, capable of multitasking in a fast-growing environment.
• Legal authorization to work in the UK.

Preferred Skills and Education

• Background in luxury, fashion, beauty, fragrance, lifestyle industries, creative agencies, PR, or consulting.
• Understanding of China's luxury and premium consumer market, including gifting and content-driven segments.
• Experience developing LinkedIn content, newsletters, presentations, event materials, or conducting brand research.
• Familiarity with Mandarin is advantageous but not mandatory.
• Basic graphic design knowledge and proficiency with tools such as PowerPoint, Keynote, Canva, or Adobe Creative Suite.

What Yibi Hantang Offers

• A marketing role with focus on international brand partnerships.
• Exposure to luxury and lifestyle market strategy in China.
• Engagement with diverse content creation, research, presentations, and events.
• Work alongside global and China-based commercial and marketing teams.
• Opportunity to contribute to a growing platform supported by a solid business group.
• A competitive salary package.

Equal Opportunity Statement

Yibi Hantang values diversity and inclusivity, welcoming applicants from various backgrounds who bring curiosity, professionalism, strong communication abilities, and respect for brand integrity.