Marketing Specialist

About the Company

Appficiency Inc. is an established professional services and technology organization with a focus on NetSuite, operating internationally. Its product branch, SnapOn Software, develops automation and AI-driven enhancements for Microsoft, NetSuite, and Salesforce platforms.

Role Overview

We are expanding our product offerings and seek a skilled Marketing Specialist to join SnapOn Software in Mississauga, Ontario. This role involves supporting the design and implementation of marketing plans to amplify brand presence and drive growth.

Key Responsibilities

• Assist in crafting and executing marketing campaigns and strategies.
• Collaborate with diverse teams to produce marketing materials such as case studies, white papers, blogs, and visual content.
• Develop sales support assets to enhance Sales Qualified Leads (SQL) generation.
• Manage and create engaging content for company social media platforms.
• Produce varied content formats including presentations, videos, infographics, and written pieces to increase audience interaction and meet marketing goals.
• Organize and manage activities to elevate brand visibility through publications, press releases, media contacts, and public relations.
• Coordinate webinars, trade shows, and other events.
• Track key metrics including Marketing Qualified Leads (MQLs), SEO/AEO/GEO performance, and search rankings, providing reports and insights.
• Support digital marketing efforts such as email and search engine marketing campaigns.
• Maintain a digital asset and collateral library and oversee website content updates.
• Conduct market and competitor research to guide marketing strategies.
• Perform additional marketing tasks as required.

Qualifications and Experience

• 3 to 4 years’ experience as a Marketing Specialist or equivalent role.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline.
• Excellent verbal and written communication skills for effective interaction with teams, partners, and clients.
• Meticulous attention to detail with strong organization and project management abilities.
• Capable of working both independently and collaboratively in a dynamic environment.
• Proficiency in Microsoft Office suite including Teams, SharePoint, Excel, PowerPoint, and Word.
• Experience using marketing automation tools.
• Background in marketing for SaaS or enterprise software firms.
• Familiarity with Google Ads, Google Console, Google Analytics, Semrush, Ahrefs, and LinkedIn Analytics.
• Knowledge of Salesforce and Canva.
• Positive attitude, self-motivated with strong initiative.
• Ownership of projects with a focus on measurable success.
• Strong interpersonal and communication skills to build cross-team relationships.
• Capability to apply critical thinking to prioritize and solve problems effectively.

Preferred Additional Skills

• Experience with the NetSuite, Salesforce, or Microsoft communities.
• Comfort in entrepreneurial settings requiring independent judgment and drive.
• Experience collaborating with executive and C-level leadership.