Marketing & Social Media Coordinator

About i=Change

i=Change is an innovative tech platform dedicated to helping online retailers enhance their impact by contributing positively to people and the planet. Collaborating with some of Australia's top retailers, i=Change integrates commerce with purposeful impact, transforming retail into a powerful force for good. As a certified B-Corp, it leads a business movement focused on purpose-driven customer engagement and measurable global outcomes.

The Role and Mission

As we expand our successful B2B platform and launch a new Direct-to-Consumer (D2C) platform, we're seeking a motivated and adaptable Marketing Coordinator. Reporting to the Marketing Manager, this part-time role supports executing a comprehensive Go-To-Market strategy for the D2C segment while advancing marketing efforts for the core B2B platform.

Key Responsibilities

• Assist in the execution, tracking, and coordination of multichannel launch campaigns aimed at the D2C audience.
• Identify, approach, and manage relationships with brand ambassadors, content creators, and affiliate partners to boost user acquisition.
• Engage with consumers across digital communities to foster an active, purpose-focused user base.
• Plan, create, and schedule organic content on platforms including Instagram, TikTok, Facebook, LinkedIn, and Pinterest, using social scheduling tools like Later, Buffer, or Hootsuite.
• Stay updated with TikTok and Reel trends to swiftly develop engaging videos and compelling captions.
• Design branded assets such as marketing collateral, short videos, social posts, and presentations using Canva and AI copywriting and image creation tools.
• Monitor and respond authentically to messages and comments ensuring consistent brand voice.
• Coordinate logistics for impact content creation, including filming and travel support for the CEO and team.
• Help develop email marketing campaigns and optimize automated workflows to nurture both consumer and retail leads.
• Use AI tools to research, write, and publish SEO-optimized blog posts and educational content enhancing search visibility.
• Analyze channel performance data to generate actionable reports.
• Maintain content calendars ensuring timely and cohesive campaign rollouts.
• Provide additional support for industry research, NGO coordination, sponsor relations, and events as needed.

Success Metrics

• Timely execution of launch activities tied to the D2C platform.
• Growth in consumer user acquisition and affiliate engagement.
• Increased inbound inquiries and conversions via organic B2B social strategies and email workflows.
• Consistent production of quality on-brand content across all channels.

Candidate Profile

The ideal candidate is a driven marketing generalist with at least two years of experience, comfortable handling both creative and operational duties within a fast-paced, impact-focused environment. Autonomy and versatility are essential, as is a passion for social and environmental responsibility.

Qualifications & Experience

• Post-secondary education in Marketing, Communications, or equivalent marketing/content leadership experience.
• Demonstrated history developing and running digital marketing or social media campaigns.
• Experience or knowledge of affiliate marketing, creator partnerships, or influencer management.
• Proven skills in marketing copywriting including emails and social media captions.
• Proficiency with design tools such as Canva; familiarity with Adobe Creative Suite is a plus.

Skills & Attributes

• Clear, concise writing aligned with target consumer tone and emotionally engaging language.
• Strong visual design sense capable of independently producing clean, modern multimedia content.
• Excellent written and verbal communication skills to craft engaging and informative copy.
• Ability to understand broad Go-To-Market strategies and execute detailed day-to-day marketing tasks.
• Highly organized with excellent interpersonal skills to manage multiple stakeholders efficiently.
• Deep commitment to sustainability, ethics, and business impact for people and planet.

Preferred but Not Required

• Bachelor's degree in Marketing, Communications, Business, or related disciplines.
• Photography and video editing experience.
• Familiarity with e-commerce platforms like Shopify and email marketing tools such as Klaviyo.
• Experience using AI-assisted copywriting workflows.

Additional Information

The position requires Australian residency and valid working rights. Candidates should submit a resume along with 2-3 samples showcasing creativity and strategic abilities in content creation, design, or writing.