Marketing - Performance & SEO Specialist

Company Overview

Established in 2014, Smartbox Lockers has quickly become a prominent provider of smart locker solutions operating throughout Europe, North America, and Asia. The company aims to revolutionize parcel delivery by delivering secure, innovative, and efficient locker systems tailored for various industries such as e-commerce, retail, logistics, and healthcare. Smartbox integrates advanced technology like barcode scanners, touchscreens, and connectivity to enhance parcel management for users.

About Smartbox

Since its inception in 2015, Smartbox has been transforming package management by delivering reliable and scalable locker solutions. With over 14,000 lockers installed and a 98% customer satisfaction rate, Smartbox has solidified its reputation for excellence. Evolving from hardware manufacturing to an ISO 27001:2022 and PCI-DSS certified platform business, they offer modular hardware combined with a cloud-based SaaS platform for access control, monitoring, analytics, and integration. Clients include leading companies like Morgan Stanley, HCL, GE Healthcare, and ICICI Bank.

Job Summary

We seek a data-focused Performance Marketing and SEO Specialist with 4 to 5 years of practical experience in digital marketing, paid media, and search engine optimization. The candidate will lead efforts to generate quality leads, enhance website visibility, fine-tune campaign efficacy, and maximize return on investment across digital marketing channels.

Key Responsibilities

• Design, launch, and optimize paid advertising campaigns on platforms including Google Ads (Search, Display, Performance Max), LinkedIn Ads, Meta (Facebook & Instagram), and YouTube Ads.
• Manage budgets effectively while improving key metrics such as cost per lead, cost per acquisition, return on ad spend, and overall ROI.
• Conduct in-depth keyword research, segmentation of audiences, and analyze competitors.
• Execute A/B testing for ads, landing pages, and calls to action to enhance performance.
• Utilize analytics tools like Google Ads dashboard, GA4, and Looker Studio to monitor campaigns and performance.
• Implement remarketing strategies and account-based marketing where applicable.
• Collaborate with design and content teams to create compelling creatives and optimized landing pages.
• Produce detailed weekly and monthly reports with actionable recommendations.
• Develop and implement comprehensive SEO strategies including on-page, off-page, and technical SEO.
• Perform keyword research and content gap analysis to identify opportunities for organic search improvements.
• Enhance website structure by optimizing metadata, internal linking, schema markup, and Core Web Vitals.
• Track website metrics with Google Search Console, GA4, SEMrush, and similar tools to boost organic traffic and lead generation.
• Work with content writers to produce SEO-aligned blogs, landing pages, and website content.
• Formulate ethical backlink acquisition campaigns and maintain awareness of Google algorithm updates to adapt strategies accordingly.
• Oversee tracking implementations via Google Tag Manager, configure conversion tracking and event monitoring, and analyze user behavior for UX improvements.
• Coordinate with web developers to enhance site speed, SEO performance, and conversion rates.

Required Skills

• Advanced proficiency in managing Google Ads and LinkedIn Ads platforms.
• Comprehensive understanding of SEO, including on-page, off-page, and technical aspects.
• Experience working with analytics and marketing tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Google Ads Editor, Looker Studio, Ahrefs, and SEMrush.
• Knowledge of conversion tracking methodologies and attribution modeling.
• Skill in landing page optimization and conversion rate enhancement techniques.
• Strong analytical mindset paired with problem-solving capabilities.
• Effective communication and stakeholder management skills.
• Proven expertise in managing performance marketing and SEO tools efficiently.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Digital Marketing, or a related discipline.
• Certifications in Google Ads and Google Analytics.
• Additional SEO certifications are advantageous.
• Experience in marketing for B2B SaaS, IT solutions, or enterprise technologies is preferred.

Performance Indicators

• Grow the number of marketing qualified leads (MQLs).
• Reduce cost per lead significantly.
• Enhance return on ad spend across campaigns.
• Increase organic website traffic and improve keyword rankings.
• Boost website conversion rates and organic lead generation.
• Achieve SEO health score targets and elevate quality scores in paid campaigns.