Marketing Operations Specialist

About ViClarity

ViClarity is a prominent global provider specializing in Governance, Risk, and Compliance (GRC) software solutions. Serving clients within heavily regulated sectors such as Financial Services and Healthcare, the company's award-winning platform facilitates automation of manual compliance tasks, risk mitigation, and real-time monitoring of operational performance. Headquartered in Tralee, County Kerry, Ireland, with expanding operations in the United States, ViClarity emphasizes innovation, service excellence, and client success.

Role Overview

The Marketing Operations Specialist will play a crucial role in managing the marketing technology stack, data integrity, reporting mechanisms, and process infrastructure that underpin ViClarity's worldwide marketing efforts. This position ensures the reliability, integration, compliance, and actionability of marketing systems, website tracking, lead management, and performance measurement, covering the full cycle from initial engagement through to pipeline and revenue analytics.

Location and Work Model

While headquartered in Tralee, Co. Kerry, the company adopts a hybrid work model supporting remote work with occasional attendance at office premises.

Key Responsibilities

• Administer core marketing platforms including HubSpot and Zoho.
• Analyze and enhance marketing systems by identifying integration gaps and efficiency opportunities.
• Optimize website elements such as SEO architecture, tracking mechanisms, user experience, and lead capture processes.
• Design and maintain comprehensive dashboards and reports covering pipeline health, campaign outcomes, attribution models, ROI, lifecycle conversions, and executive-level insights.
• Construct and continuously improve automated workflows for lead scoring, nurturing, routing, and sales transition processes.
• Maintain high database quality through segmentation, data enrichment, deduplication, and persistent monitoring of data health.
• Ensure adherence to privacy laws, consent protocols, tracking standards, and overall marketing data governance.

Candidate Profile

• Possession of a bachelor's degree in Marketing, Business, Data Analytics, Information Systems, or closely related disciplines is preferred.
• At least 3 years of hands-on experience in marketing operations, marketing automation, revenue operations, or a similar B2B marketing environment.
• Proven expertise in administrating HubSpot or equivalent marketing automation platforms; possessing relevant certifications is advantageous.
• Solid knowledge of web tracking technologies including attribution, cookies, UTM parameters, scripting, and online forms.
• Competency in Excel and data visualization tools such as Power BI or Tableau, CRM reporting, and dashboard creation.
• Demonstrated skills in process optimization, documentation of workflows, enforcement of data governance, and standardization of reporting procedures.
• Ability to collaborate cross-functionally with teams from Marketing, Sales, Sales Operations, IT, external vendors, and senior leadership.

Equal Opportunity Statement

ViClarity is committed to providing equal employment opportunities to all candidates, irrespective of race, color, religion, gender, sexual orientation, gender identity, national origin, veteran status, or disability.