Marketing Officer

Position Overview

Info-Code Consults Limited is seeking a full-time Marketing Officer based in Kampala, Uganda. Reporting directly to the Marketing Manager or General Manager, this role is focused on designing, implementing, and assessing marketing initiatives aimed at enhancing brand awareness, customer interaction, and sales growth specifically within the smartphone sector.

Core Responsibilities

• Devise and roll out comprehensive marketing strategies and campaigns.
• Oversee digital marketing efforts and manage the organization's presence on social media platforms.
• Organize and coordinate product launch events alongside promotional campaigns.
• Conduct thorough market research to monitor industry dynamics and consumer patterns.
• Enhance brand recognition while maintaining uniformity in brand communication.
• Collaborate with sales teams by providing marketing collateral and supporting campaign efforts.
• Track and assess the effectiveness of marketing campaigns, compiling detailed reports.
• Drive initiatives focused on customer engagement and loyalty retention.

Qualifications and Experience

• Bachelor's degree or diploma in Marketing, Business Administration, Communications, Commerce, or related disciplines.
• Applicants with other educational backgrounds possessing a minimum of five years relevant marketing experience are also considered.
• At least five years of marketing practice, ideally within the smartphone or consumer electronics markets.
• Demonstrated expertise in digital marketing, social media management, and executing marketing campaigns.
• Strong understanding of market research methodologies, brand development, and consumer behavior insights.
• Skilled in utilizing social media advertising tools and analytics software.
• Outstanding oral and written communication skills complemented by solid presentation and analytical competencies.