Marketing Manager, Wearables (APAC)

Role overview

This position leads wearables marketing across APAC, shaping regional strategy, go-to-market execution, creative direction, and media leadership. It is a senior leadership role focused on building category demand, guiding launch excellence, and sustaining growth through close collaboration with Product Marketing, Retail, Sales/Partnerships, Communications, and outside agency partners.

The role is also accountable for business health management, including sales tracking, monitoring leading indicators of brand health and performance, spotting risks early, and escalating key mitigation actions and decision requests to leadership.

Key responsibilities

• Define the APAC category strategy by setting multi-quarter plans for audiences, channel roles, and investment priorities, while building locally relevant narratives and use cases for the region.
• Lead launch planning and go-to-market execution end to end, including readiness, message alignment, cross-functional governance, and post-launch learning for launches and major moments.
• Own creative strategy from concept through delivery by establishing the messaging framework, writing strong briefs, and guiding creative development with agencies and production partners.
• Ensure creative output remains high-quality and effective across channels.
• Own media strategy for APAC and manage budget allocation across the funnel.
• Work with internal teams and media agencies to plan, launch, measure, and improve campaigns against KPIs, including testing and experimentation.
• Partner with Retail to improve in-store execution through demo planning, merchandising, training inputs, retail events, and retail measurement.
• Collaborate with Sales/Partnerships on co-marketing plans for key accounts such as marketplaces, large-format retail, specialty electronics, and operators where relevant, including partner toolkits and governance.
• Run operating cadences such as weekly check-ins, monthly reviews, and QBR inputs.
• Track business health signals such as readiness, partner execution, brand and demand performance, and budget pacing.
• Identify risks early, build mitigation plans with owners and timelines, and escalate important decisions with clear framing of impact, options, trade-offs, and the recommended ask.
• Own planning, pacing, scenario modeling, and ROI-led prioritization across launches, always-on activity, retail programs, and partner campaigns.

Required qualifications

• 15+ years of experience in integrated marketing, go-to-market, product or category marketing, or brand/performance marketing, ideally in consumer tech, devices, or retail.
• Proven success leading market-level strategy and execution in APAC.
• Hands-on ownership of media strategy and budget management, with strong performance optimization experience.
• Strong creative strategy and briefing capability, with experience leading creative and media agencies to strong outcomes.
• Cross-functional leadership through influence across Product Marketing/Product, Retail, Sales/Partnerships, Communications, and Analytics.
• Experience communicating with executives, managing stakeholders, and making progress in ambiguous situations.

Preferred qualifications

• Experience with incrementality, brand-lift testing, or mixed-method measurement.
• Background in APAC retail programs such as demos, merchandising, promoter training, and retail events.
• Ongoing development of AI skills, including prompt/context engineering and agent orchestration, with awareness of new AI technologies.
• Experience marketing hardware or devices such as smart glasses, wearables, or smartphones.
• Experience driving partner go-to-market programs with major accounts and managing co-marketing governance.
• Ability to use AI tools to improve workflows and produce measurable gains in efficiency or quality.
• Experience applying responsible and ethical AI practices, including risk review, bias mitigation, and quality/accuracy checks.

About the company

The company develops technologies that help people connect, build communities, and grow businesses. Its products have evolved from early social networking into messaging, social apps, and immersive experiences that move beyond traditional screens toward augmented and virtual reality.

Compensation and benefits

Pay is set based on skills, qualifications, experience, and location. The figures shown in the source represent base compensation only and do not include bonus, equity, or sales incentives where applicable. Benefits are available in addition to base pay.