Marketing Manager

About The Hatchery

The Hatchery is known for producing premier conferences and professional development opportunities that unite influential leaders, innovators, and changemakers from Australia and worldwide. Their events have featured prominent figures such as Kamala Harris, Jacinda Ardern, Hillary Clinton, Cathy Freeman, Holly Ransom, and Leigh Sales, in addition to distinguished experts in government, business, and industry.

Role Overview

This position reports directly to the Head of Marketing and involves leading the planning, execution, and improvement of marketing campaigns across a range of events. The role requires comprehensive ownership of end-to-end campaign management, from strategic go-to-market initiatives through to results analysis and refinement. The Marketing Manager will drive delegate registration, contribute to revenue increases, and enhance marketing capabilities by mentoring team members and streamlining processes.

Key Responsibilities

• Design, manage, and deliver integrated marketing campaigns for a portfolio of conferences and events.
• Create strategies utilizing email, digital channels, advertising, websites, partnerships, and promotional vehicles.
• Leverage data analytics and insights to optimize campaign results and uncover growth opportunities.
• Oversee budgets and allocate resources to maximize return on investment.
• Track and report campaign performance while recommending improvements for delegate engagement and campaign efficiency.
• Ensure all marketing activities align with brand standards and meet quality and accuracy benchmarks.
• Build and maintain collaborative relationships with media partners, advertisers, and endorsers to amplify audience reach.
• Enhance marketing systems, procedures, and workflows to boost operational effectiveness.

Candidate Profile

The ideal candidate is a seasoned marketer exhibiting both strategic vision and strong hands-on execution. A problem solver who uses data-driven decisions and takes accountability for outcomes. Experience with Salesforce, Marketing Cloud Account Engagement, or comparable CRM/marketing software is expected. Candidates should have 3 to 5 years of demonstrable success managing marketing campaigns, preferably within events, B2B, professional services, or related commercial sectors.

Essential Skills and Experience

• Proficient with digital marketing principles, including segmentation, marketing automation, campaign analysis, and optimization techniques.
• Budget management experience to ensure effective resource use and drive commercial gains.
• Exceptional verbal and written communication skills, capable of influencing both internal teams and external stakeholders.
• Excellent organizational abilities to juggle multiple campaign priorities simultaneously.
• A proactive, solution-oriented approach coupled with enthusiasm for continuous process improvement.
• Ability to work autonomously while positively contributing to a collaborative team environment.

Employee Benefits

• Quarterly wellness days promoting health and balance.
• Reimbursements for health and fitness expenses.
• Access to top-tier learning opportunities via conferences and professional development sessions.
• Flexible and team-centered hybrid work policy.
• Regular programs that recognize and reward outstanding contributions.

Our Culture and Values

The Hatchery fosters a culture rooted in curiosity, collaboration, continuous growth, and empowerment. Core values include daring innovation, meaningful impact, fostering learning, and enjoying work. The organization seeks individuals eager to contribute positively within this vibrant environment.

Who Should Apply?

If you seek a marketing role that blends strategic insight, commercial impact, and purposeful work, this opportunity at The Hatchery is well suited to you.