Marketing Manager - New Zealand

Overview

This role involves leading regional marketing initiatives and shaping the marketing strategy for LEAP, a prominent global SaaS provider of Legal Practice Management Solutions. The position is based in Auckland and requires presence in the office at least three days a week. LEAP serves over 76,000 legal professionals worldwide and is part of the ATI LegalTech group.

About LEAP

LEAP is a pioneering company delivering productivity software tailored for lawyers and their teams. With a long-standing history of innovation spanning 30 years, LEAP supports legal professionals in multiple countries including New Zealand, Australia, Canada, the UK, the US, Ireland, and Poland. The company fosters a dynamic environment, combining local insights with global expertise.

New Zealand Team

Recently independent from the ANZ region, the New Zealand division operates autonomously to grow its market with a uniquely Kiwi approach. The team collaborates closely with Australian and global marketing professionals to enhance brand recognition and drive adoption of AI-infused products in the legal sector.

Key Responsibilities

• Develop and lead the execution of marketing strategies specific to New Zealand legal professionals, focusing on brand awareness and product adoption.
• Manage content creation that clearly communicates how LEAP’s solutions address everyday lawyer challenges, using data to measure and improve impact.
• Plan and implement customer and partner events aimed at fostering engagement and high-value interactions.
• Oversee the New Zealand LEAP website, including content updates, analytics, and future roadmap management.
• Craft product marketing plans to enhance solution uptake, feature usage, and sales performance.
• Work cross-functionally with Sales, Product, and Customer Success teams to align marketing efforts with corporate objectives and impact customer acquisition.
• Lead social media strategy, elevating LEAP’s presence on platforms such as LinkedIn, X (Twitter), and Instagram tailored for the legal industry.
• Optimize paid advertising campaigns across various digital channels, focusing on generating quality leads and improving brand visibility.
• Use data analytics to monitor marketing performance and competitor movements to continuously refine strategies.

Candidate Profile

• Marketing professional with a strong generalist background, particularly in digital channels.
• Experience managing marketing campaigns and teams, preferably within SaaS or professional services sectors.
• Exceptional communicator able to translate complex concepts into compelling messaging for targeted audiences.
• Hands-on capability with multiple digital marketing platforms and collaboration with engineering teams.
• Proficiency in data-driven marketing, understanding customer segmentation and performance metrics.
• Collaborative with cross-functional teams and able to foster strong internal partnerships.

Preferred Personal Traits

• Excellent active listening skills to understand customer and stakeholder needs, translating insights into effective strategies.
• Highly organized with keen attention to detail and prioritization ability in a demanding role.
• A supportive and transparent leader who values collaboration and is willing to engage hands-on.
• Entrepreneurial mindset ready to innovate and experiment with new marketing approaches.
• Skilled presenter able to effectively communicate ideas and secure stakeholder support.

Benefits & Culture

• Contribution to meaningful work supporting legal professionals in serving their communities.
• Significant autonomy and opportunity to influence complex and impactful projects.
• Collaborative and passionate team environment with dedicated and driven colleagues.
• Part of a well-funded, global leader in legal practice productivity software.
• Flexible working arrangements with a preference for Auckland-based candidates.
• Career development prospects within a market-leading and evolving organization.
• Social events, celebrations, and a positive workplace culture.
• Additional paid wellness day annually, complimentary gym membership, monthly office massages, and weekly provided breakfast and lunch.