Marketing Manager - Customer Retention at Amazon MX Player

About Amazon MX Player

Amazon and MX Player have recently combined efforts to enhance premium free entertainment to a massive audience of 250 million users across India. Through this acquisition, two of India's leading free ad-supported video on demand (AVOD) platforms — MX Player and Amazon miniTV — have merged to form Amazon MX Player. This platform represents Amazon India’s strategic initiative to dominate the free AVOD segment in the country.

Role Overview

We seek a driven Marketing Manager focused on customer retention to join a dynamic, start-up-like environment within Amazon MX Player. This role involves extensive collaboration with cross-functional teams to strategize and implement personalized marketing campaigns and re-engagement activities.

Key Responsibilities

• Manage the notifications channel aimed at driving and re-engaging various customer segments.
• Coordinate priorities across multiple shows and categories while liaising with diverse internal teams.
• Design and execute an A/B testing roadmap to enhance campaign effectiveness.
• Create playbooks for new initiatives emphasizing personalization and marketing automation.
• Take ownership of performance reporting and analysis for content categories and shows, generating actionable insights.

Required Qualifications

• Minimum 4 years of professional, non-internship experience in marketing.
• Proven ability to leverage data and metrics to inform decision making and drive improvements.
• Proficiency with Microsoft Excel, including data manipulation, use of macros, pivot tables, and charts; experience with Tableau or similar tools.
• Experience in developing, executing, and scaling multifaceted marketing campaigns or programs from inception through completion.
• Capable of producing marketing content and promotional materials for owned and operated media channels.
• Skilled in crafting brand marketing content.

Preferred Qualifications

• Hands-on experience with marketing technologies such as email, web analytics, CRM platforms (e.g., Marketo, Salesforce, Tableau).
• Familiarity with SaaS marketing tools including Clevertap, MoEngage, or Salesforce Marketing Cloud.
• Expertise in managing outbound marketing channels including push notifications.

Additional Information

Amazon fosters an inclusive work culture that supports equal opportunity. Candidates requiring workplace accommodations due to disability can access support during the interview and onboarding processes.