Marketing Manager - Below-The-Line (BTL) Marketing

About the Role

We are seeking an experienced Marketing Manager specializing in Below-the-Line (BTL) marketing to lead our ground-level brand initiatives. This role involves strategizing, organizing, and implementing BTL campaigns to create impactful brand experiences.

Key Responsibilities

• Design, coordinate, and implement BTL marketing campaigns to drive brand awareness.
• Oversee activations, roadshows, live events, and various promotional activities.
• Liaise closely with field sales teams, service vendors, and clients for smooth campaign execution.
• Track campaign outcomes and prepare comprehensive reports post-completion.
• Ensure timely delivery of campaigns within allocated budgets while maintaining quality standards.
• Develop and nurture strong partnerships with key stakeholders.

Candidate Requirements

• Possession of a Bachelor's degree in Marketing, Business Administration, or comparable disciplines.
• Minimum 2 years’ hands-on experience in BTL marketing, event promotions, or brand activations.
• Excellent project management capabilities coupled with strong interpersonal communication skills.
• Proven ability to handle several campaigns concurrently without compromising quality.
• Good command of Microsoft Office suite including Excel, Word, and PowerPoint.
• Open to frequent travel for field operations and campaign supervision.

What We Provide

• A competitive salary package along with benefits.
• Access to work with top-tier brands and exposure to diverse marketing activities.
• Opportunities for professional advancement and growth in the marketing field.
• A dynamic, collaborative workplace culture fostering innovation and teamwork.

Additional Details

Location: Adama, Oromia Region, Ethiopia.