Marketing Manager

About Libsi Markah Trading Co.

Founded in 2008, Libsi Markah Trading Co. has established itself as a prominent fashion retailer in Saudi Arabia, operating over 16 expansive apparel showrooms. The company offers a broad spectrum of products including high-quality fashion apparel, footwear, accessories, perfumes, cosmetics, and household items at competitive prices. Additionally, Libsi Markah provides an online shopping platform featuring collections for women, men, and children, with a focus on style, value, and customer convenience.

Role Overview

We are looking for a dedicated full-time Marketing Manager based in Makkah to work onsite. This role involves designing and executing marketing strategies to drive sales both in physical stores and online channels. The Marketing Manager will manage brand identity, apply visual merchandising standards, oversee social and digital marketing efforts, and maintain cohesive messaging across all platforms.

Core Responsibilities

• Plan and implement marketing campaigns supporting showroom and online sales goals including seasonal launches and promotions.
• Maintain and enhance brand positioning consistent across all channels.
• Manage visual merchandising practices and guidelines.
• Direct social media and wider digital marketing efforts.
• Analyze customer behavior, market dynamics, and sales data to inform marketing decisions.
• Produce performance reports and advise on strategies to increase foot traffic, conversion rates, and customer retention.
• Collaborate closely with sales, e-commerce, and merchandising departments.
• Manage relationships with external agencies or vendors to optimize marketing outputs.

Candidate Qualifications

• Minimum of 5 years’ experience in retail or fashion marketing with a strong grasp of brand management and campaign execution.
• Proficient in digital marketing, social media platforms, and fundamental e-commerce marketing techniques.
• Strong analytical abilities for interpreting sales figures, market research, and customer insights.
• Excellent communication skills, both written and verbal, capable of crafting persuasive marketing content.
• Proven project management skills with an ability to prioritize and meet deadlines in fast-moving environments.
• Ability to work collaboratively with cross-functional teams and external partners.
• Bachelor’s degree in Marketing, Business, Communications, or related fields; additional certifications are advantageous.
• Experience in GCC fashion retail or consumer goods sectors is preferred.
• Fluency in Arabic and English is desirable.