Marketing Executive

Role Overview

Based at White City, London, this position requires presence in the office three days weekly. As a Formats & Unscripted Marketing Executive at ITV Studios, you will play a pivotal role in developing marketing strategies and maintaining the digital footprint of their renowned formats and unscripted content catalogue.

Key Responsibilities

• Collaborate across Marketing, Sales, Content, Digital Products, and Creative teams to craft engaging marketing campaigns and sales materials.
• Manage the ITV Studios' website and digital catalogue, keeping content vibrant, accurate, and commercially focused to enhance customer engagement.
• Support Senior Marketing Managers in executing integrated campaigns for the Formats and Unscripted portfolio.
• Create diverse marketing assets like presentations, pitch decks, copy, and campaign content with internal creatives and external agencies.
• Develop and manage email marketing initiatives, including calendar ownership, campaign performance analysis, and continuous improvement recommendations.
• Oversee website features, collections, promotional rails, and seasonal campaigns to highlight key titles and commercial prospects.
• Partner closely with Sales, Content, and Digital Products to optimize content discoverability and customer journeys, while monitoring site performance and user behavior.
• Maintain marketing data within ContentHub and other CMS platforms to ensure up-to-date and accurate assets and metadata.
• Produce sales presentations and promotional materials to facilitate buyer engagement throughout the sales process.
• Respond to customer needs, coordinating marketing resources across global markets and advancing back catalogue promotional activities.
• Assist in organizing ITV Studios' participation in major international events such as ITV Studios Festivals, MIPCOM, and Asia Television Forum, managing campaign assets and marketing collateral.
• Handle marketing administrative tasks including purchase orders, invoicing, campaign tracking, and maintaining marketing databases and CRM entries.
• Support broader Studios Marketing initiatives as necessary.

Required Skills and Experience

• Hands-on experience in marketing, digital marketing, or content marketing roles.
• Proficiency managing website content, digital catalogues, or CMS with a good grasp of content curation and user experience.
• Strong copywriting and proofreading abilities.
• Skilled in producing marketing presentations, emails, and digital marketing materials.
• Excellent project management capability combined with meticulous attention to detail.
• Ability to juggle multiple projects and meet tight deadlines effectively.
• Confidence interacting with diverse teams and stakeholders.
• Strong presentation skills.

Additional Desired Qualifications

• Previous experience curating content for websites or digital catalogues.
• Familiarity with Salesforce, Marketing Cloud, or equivalent CRM/email platforms.
• Competence in Photoshop or similar graphic design tools.
• Analytical experience using website or campaign performance measurement tools.
• Background in television, media, or entertainment marketing.
• Experience dealing with content libraries or asset management systems.
• Experience utilizing AI technologies.