Marketing Executive

About the Position

We are seeking a creative and goal-oriented Marketing Executive to join our team based in County Mayo, Ireland. This full-time role offers the chance to work flexibly while driving impactful marketing efforts for a local business.

Core Duties

• Maintain and update the company website using WordPress, Wix, or Shopify platforms with content optimized for SEO.
• Create and schedule engaging posts on social media channels including Facebook, Instagram, and TikTok.
• Manage, run, and analyze Google Ads and Meta Ads campaigns to optimize performance.
• Enhance local SEO efforts and oversee the management of the Google Business profile.
• Design promotional materials for in-store campaigns and coordinate activities for seasonal marketing initiatives.
• Collaborate with local media outlets and suppliers to develop co-branded marketing strategies.
• Oversee email marketing campaigns and manage customer mailing lists effectively.
• Monitor marketing analytics and generate reports on campaign outcomes.
• Propose and execute loyalty or referral programs to increase customer engagement.

Candidate Requirements

• Proven experience in digital marketing, social media planning, and content creation.
• Proficiency with marketing tools such as Canva, Mailchimp, Google Ads, and Meta Ads.
• Strong skills in writing and editing marketing content.
• Familiarity with content management systems like WordPress, Wix, or Shopify.
• Excellent organisational abilities and strong communication skills.

Preferred Qualifications

• Experience in retail marketing is highly advantageous.
• Knowledge of local media and community marketing, particularly within rural Ireland.
• Hands-on experience with CRM or POS marketing tools is a plus.

Benefits and Work Conditions

• Competitive compensation based on experience with an hourly or daily rate.
• Flexibility in working hours to accommodate personal needs.
• Opportunity to influence and direct marketing strategies within a growing company.
• A supportive and collaborative workplace culture.