Marketing Coordinator

About the Company

Shot Darts stands as the sole darts manufacturer in the Southern Hemisphere and ranks among the world's top darts brands. Operating from its Katikati factory, the company exports products to over 70 countries. With a history dating back to 1970, this family-owned business merges longstanding heritage with advanced technology such as CAD design, CNC tooling, and an in-house plating facility. Precision, craftsmanship, and Kiwi resilience are integral to its products.

Role Overview

The Marketing Coordinator will play an active role in energizing the Shot Darts brand by managing content creation, marketing campaigns, and coordinating communications. Daily tasks range from filming factory footage, collaborating with designers, to writing compelling copy for new dart ranges. The position involves close cooperation with both the Marketing and Research & Development teams to develop brand narratives across digital and physical touchpoints including social media, email marketing, retail environments, packaging, and website content.

Key Duties

• Collaborate with the Marketing Manager to strategize and implement social media content plans, including filming and editing reels.
• Create engaging and consistent copy for various campaigns and promotional efforts.
• Partner with the Research & Development Team to conceptualize and draft content related to new dart product lines.
• Assist with eCommerce and retail promotions by preparing copy, point-of-sale, and campaign materials.
• Manage briefings and coordination of design assets for marketing campaigns, launches, and promotional activities.
• Maintain updated and on-brand website content.
• Support email marketing efforts by drafting thematic content, writing copy, and conducting testing.
• Develop and maintain relationships with internal teams and external partners.
• Ensure brand coherence across all marketing channels and content.
• Provide ongoing marketing support including administrative tasks and project coordination across sales platforms.
• Monitor industry, social media, competitor, and technology trends to suggest new marketing improvements.

Qualifications and Skills

• Proven creative copywriting ability with strong attention to brand voice and tone.
• Experience in filming and editing social media content including reels.
• Marketing qualification such as a degree, diploma, or equivalent.
• Excellent multitasking skills with the ability to manage numerous projects and deadlines.
• Strong communication skills and a team-oriented mindset comfortable with cross-functional collaboration.
• Ability to effectively brief and manage design resources; design skills considered advantageous but not mandatory.
• Exceptionally detail-oriented approach.

Why Work with Shot Darts?

• Join a globally respected, proudly New Zealand-based brand.
• Engage in a diverse, action-oriented role with varied responsibilities daily.
• Benefit from a supportive and collaborative team culture.
• Workweek ranges between 30 to 40 hours with flexible arrangements for the right candidate.

Additional Information

Please submit your CV and cover letter directly to the Marketing Manager, Jana Marston, explaining why you fit this role. Bonus points for creatively demonstrating your skills during the application process.