Marketing Coordinator

About the Company

Our client is an automated curb management firm partnering with municipalities, airports, and counties. They leverage computer vision and AI for data collection and enforcement to optimize curbside functionality, including parking, loading zones, zero-emission areas, and bike lanes. Established nearly eight years ago and experiencing considerable revenue growth, their mission focuses on enhancing street safety and sustainability.

Role Summary

The Marketing Coordinator will be entrusted with ownership of a variety of marketing deliverables involving both content creation and event management. This role offers significant independence from the outset, with approximately two-thirds of responsibilities centered around developing marketing content and one-third dedicated to organizing and overseeing events.

Key Duties and Responsibilities

• Organize and execute field events, conferences, client dinners, and other hosted gatherings from initial concept through completion.
• Handle all event logistics including booth design, promotional materials, staffing, attendee registration, travel arrangements, and measurement of event ROI.
• Create engaging marketing assets such as one-pagers, case studies, buying guides, blog articles, video content, and sales support materials.
• Manage and coordinate the social media posting schedule on platforms like LinkedIn, collaborating with colleagues on messaging strategy and positioning.
• Maintain and update the marketing calendar along with project management tools to facilitate webinars, product demos, and presentations to customers.
• Oversee external marketing relationships with vendors, agencies, and partners, continuously seeking operational improvements.

Qualifications and Requirements

• Between 1 to 3 years’ experience in event coordination, marketing operations, or content development.
• Preferably experienced in B2B marketing, ideally in regulated sectors such as insurance, fintech, or pharmaceuticals.
• Proven hands-on skills writing social media copy, managing video production, and developing sales enablement tools.
• Demonstrated success in planning and delivering field events and industry conferences independently.
• Strong project management capabilities and ability to own projects without extensive supervision.
• Bachelor’s degree in marketing, communications, or a related discipline.
• Willingness and availability to travel for approximately 6 to 8 events per year.