Marketing & Communication Executive - Bilingual Arabic-English

About the Role and Organization

Taaleem is dedicated to the protection and promotion of child welfare, maintaining stringent child safeguarding standards. All employees must share in this responsibility, undergoing thorough background verification including references, qualifications, identification, police checks, and where applicable, international clearances.

We seek an innovative and digitally proficient Marketing & Communication Executive fluent in Arabic and English to join Dubai Schools Nad Al Sheba. This role focuses on elevating the school's profile, fostering enrollment expansion, and enhancing engagement with parents through strategic marketing, compelling narratives, and effective digital operations.

Key Responsibilities

• Design, implement, and supervise marketing campaigns aimed at promoting the school's identity and boosting student registrations.
• Take full charge of marketing and communication initiatives primarily targeting new parent acquisition and enriching current parent experiences.
• Oversee the school's social media presence alongside communications targeting both internal and external audiences.
• Advocate and promote the school to diverse stakeholders, including parents, media, and online platforms.
• Develop loyalty and advocacy strategies by leveraging marketing, communication, and social media tactics to meet recruitment and retention goals aligned with both the school and Taaleem group objectives.
• Execute marketing directives from Taaleem’s Central Office while contributing to tailored marketing plans for the school, collaborating closely with the central marketing team.

Candidate Profile

• Preferred education: Bachelor’s degree in Marketing or Communications.
• Minimum two years of marketing or communication experience, with a preference for customer-focused roles in service industries.
• Good understanding of digital marketing tools including SEO, social media platforms, and advertising fundamentals.
• Prior experience in marketing or communication within the education sector is advantageous.
• Exceptional bilingual communication skills in Arabic and English, both spoken and written.
• Competent in content crafting, copywriting, and editorial tasks.
• Creative mindset capable of generating innovative marketing campaigns.
• Strong interpersonal skills suited to multicultural environments.
• Effective multitasking and time management abilities, able to handle high-pressure situations.
• Proficiency with computers and all relevant social media platforms.
• Attributes such as attentiveness, resilience, teamwork orientation, and eagerness to learn.

About Dubai Schools

Dubai Schools endeavors to be a pinnacle of academic excellence by melding inquisitive teaching with forward-looking skill development. The schools offer American curricula enriched with Arabic and Islamic values to nurture students into independent, empathetic, and future-ready learners. The initiative reflects a government-private sector partnership aimed at enrolling all Emirati students in 'Good+' rated schools by 2026, under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. Taaleem currently represents the private sector in this collaboration, striving to deliver outstanding education aligned with the Dubai Government's vision for a skilled knowledge-based economy.

Commitment to Child Welfare

All staff must undergo comprehensive background screenings including references, qualifications, identification, and police verifications domestically and internationally, ensuring the highest degree of child safeguarding.

Application

If you possess a passion for marketing and seek to make significant contributions to education, we welcome your application.