Marketing Brand Specialist

About Benina Food Trading

Benina Food Trading, based in Qatar, operates as an agent and distributor for select international food brands. Their product portfolio includes premium cheese and dairy items, dry foods, meats, and cold cuts. The company serves retailers, food service providers, and various partners throughout Qatar, committed to supplying high-quality goods that align with local market expectations. Team members have opportunities to influence brand growth and increase market reach across the region.

Role Overview

The Marketing Brand Specialist position is a full-time role requiring physical presence in Qatar. This role centers on crafting and implementing brand strategies that enhance the visibility and market stance of Benina's international food products. Key activities include organizing marketing campaigns, managing in-store promotions, ensuring consistent branding across all channels, and analyzing market and consumer data. The role works closely with sales, operations, and suppliers to synchronize marketing efforts with company goals. Additional duties include managing brand collateral, supporting promotional events, and enforcing brand guidelines.

Key Qualifications and Skills

• Proven brand management and marketing experience in FMCG or food distribution sectors, especially in campaign development and delivery.
• Competency in market research and analytical methods to decode consumer trends, competitive activity, and sector dynamics.
• Capability to produce and handle marketing content for both digital platforms and physical materials, including social media and point-of-sale assets.
• Strong interpersonal and communication skills to collaborate effectively with internal teams and external stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or related disciplines; additional branding or digital marketing certifications are advantageous.
• Proficiency with Microsoft Office and familiarity with basic design and marketing software; experience with social media management platforms is preferred.
• Prior experience working in Qatar or the broader GCC market is beneficial, alongside the flexibility to manage several projects in a demanding setting.