Marketing Assistant - Canada

About Twinkl

Twinkl is an education-focused company built around a simple purpose: supporting people who teach. It develops teacher-made resources designed to help children at every stage of learning. The organisation offers a large library of editable digital and printable materials, with fresh content added daily, and also creates tailored resources when members need something specific. Its broader mission is to improve lives through education and serve educators worldwide.

Role Overview

This position is centered on social-first marketing, educator community building, and content execution. The Marketing Assistant will help shape short-form video, campaign assets, and engagement initiatives that resonate with educators. The role blends hands-on content production with community and campaign support, using audience insight to create timely, relevant marketing that strengthens relationships and drives measurable results.

Social Media, Communities and Educator Engagement

• Plan and implement social tactics that expand the brand’s presence online, encourage interaction, and support organic growth.
• Engage with educators across platforms such as Meta, TikTok, YouTube, LinkedIn, and related community spaces to build dialogue, advocacy, and brand trust.
• Assist with ambassador activity and community-led campaigns that raise awareness, consideration, and preference among educators.
• Support campaign delivery across social and community channels.
• Organize and run engagement activities, including giveaways and other “surprise and delight” moments aimed at educators.
• Create and maintain genuine relationships with educators and school leaders through active participation in threads, calls, and local meetups.
• Contribute to community initiatives such as mentorship and recognition programs.
• Prepare weekly reporting on social and community performance.
• Research and contact relevant influencers to support campaign reach, community connection, and visibility.

Marketing Content Production

• Develop insight-led content for owned channels, including video and user-generated content, adapted to different educator needs.
• Produce polished educator-centered materials for social campaigns, onsite experiences, and other marketing touchpoints.
• Curate stories and highlights from educators that bring community voices forward and showcase authentic experiences.
• Ensure all content reflects the brand’s voice, values, and educator-first approach.
• Deliver work within deadlines while maintaining a high standard of quality.

Voice of the Customer

• Collect and share audience insights from behavior, feedback, and conversations to help shape strategy and content.
• Track trends, competitors, and community discussions through social listening and related channels to identify opportunities for improvement.
• Convert audience insight into practical actions that improve content relevance, strengthen educator experience, and support marketing plans.

Core Success Expectations

• Create, edit, and publish compelling social-first assets such as short-form video, reels, stories, and other educator-focused creative.
• Build social strategies that improve reach, engagement, traffic, and follower growth.
• Maintain strong relationships with educators and school leaders through active community management and conversation.
• Use educator feedback, platform trends, and social insight to generate useful content ideas and campaign inputs.
• Produce educator-first content across video, blogs, email, and onsite experiences in line with brand standards.
• Juggle multiple content streams, campaigns, and initiatives with strong organization and attention to detail.
• Monitor social listening, competitor movement, and community discussions to spot opportunities for growth and innovation.
• Support ambassador initiatives, influencer collaborations, and community-led programs that deepen advocacy and brand connection.
• Measure and report on social and community KPIs, then use the data to refine performance.
• Work independently while collaborating with cross-functional teams, bringing initiative, creativity, accountability, and practical problem-solving.

Qualifications

• 3 to 5 years of marketing experience, ideally in B2C or education-related settings; candidates with direct classroom or school experience may be preferred.
• Demonstrated success managing social platforms such as Meta, TikTok, YouTube, and LinkedIn, with evidence of audience growth and engagement improvement.
• Hands-on experience producing short-form video, from concept and filming to editing and optimization across channels like Instagram, TikTok, Facebook, and YouTube.
• Strong familiarity with the Canadian education landscape, including policy, curriculum structures, and teacher priorities.
• Solid grasp of community engagement and relationship-building, particularly in educator or purpose-driven environments.
• Experience using social listening, analytics, and direct audience feedback to shape decisions.
• Excellent copywriting ability with the flexibility to match tone while preserving a consistent brand voice.
• Comfort interpreting performance data and turning findings into improvements.
• Experience creating blogs, email campaigns, webinars, video content, and user-generated content is an advantage.

Compensation and Contract Terms

The role is based in Canada and is fully remote. Candidates must permanently live in Canada and be eligible to work there without restrictions. The pay rate is 20 to 25 CAD, and the engagement is a 12-month self-employed contractor arrangement. The contractor is responsible for their own taxes. The expected working time is 37.5 hours per week.

KPIs and Performance Targets

• Increase reach by 15% year over year on managed social platforms.
• Improve engagement rate by 15% year over year.
• Grow followers by 15% year over year.
• Increase traffic by 15% year over year.
• Hit the content production points target of 20 for non-social channels.
• Produce content volume aligned with the points system: blogs 2 to 7, email 7, Reddit answers 2 in the future, onsite pages 1 to 3, and live sessions 7.
• Generate 3 to 5 earned mentions or influencer activations per month for the relevant segment.