Marketing and Content Creator Specialist

About the Role

Pembr is looking to add a new Marketing Specialist to its internal team after a successful rebrand, the launch of a refreshed website, and a period of strong business growth. This is a standalone role with broad ownership across brand, content, digital activity, and CRM. It combines strategic input with hands-on delivery, covering campaign planning, content development, and growth-focused marketing execution.

The position is well suited to a creative and analytical marketer with around 3–5 years of experience who enjoys working independently, building marketing activity from the ground up, and helping shape a brand as it grows.

About You

The ideal candidate is proactive, ambitious, and grounded in digital marketing and content creation. You should be comfortable balancing big-picture thinking with day-to-day execution, and confident managing a mix of channels and tactics.

You’ll need a strong interest in storytelling, community building, and performance-led campaigns. The role calls for someone organised, adaptable, and comfortable working across social media, email, events, and paid media while keeping the brand consistent and polished.

About Pembr

Pembr’s work begins with the people it serves, with a clear aim to help people do their best work as easily as possible. The company describes itself as collaborative, inclusive, purpose-driven, and committed to sustainability and ethical business practices. It also values its charity partnerships and the chance they create for employees to contribute to the community. With a multicultural team and varied perspectives, people are seen as central to the organisation’s success.

Key Responsibilities

Brand & Content

• Act as the keeper of the brand, making sure every channel reflects a consistent, high-quality, and creative identity.
• Shape and protect the company’s voice and visual style.
• Produce and oversee content across social media, the website, blogs, email campaigns, and sales collateral.
• Plan, capture, and edit multimedia assets such as video, photography, and graphics.
• Maintain a well-organised content calendar.
• Find new ways to strengthen brand storytelling and market positioning.

Digital Marketing & Campaign Delivery

• Plan and launch digital campaigns across the main marketing channels.
• Run paid media activity, including PPC and paid social, with attention to performance and return on investment.
• Support SEO work through content built around relevant keywords.
• Handle campaign research, setup, optimisation, and reporting.
• Make sure all marketing activity supports wider business and marketing goals.

CRM & Marketing Automation (HubSpot)

• Take responsibility for HubSpot in partnership with the Head of Sales.
• Create campaigns, workflows, and automated lead-nurturing journeys.
• Keep CRM data accurate and segment audiences effectively.
• Monitor, assess, and improve campaign results.
• Drive measurable outcomes across email, social, and lead-generation activity.

Social Media & Community Growth

• Manage and expand social media channels such as LinkedIn and Instagram.
• Create engaging organic and paid social content using tools like Canva.
• Interact with audiences and help grow an active community.
• Watch for trends and bring forward new content ideas.
• Measure and report on channel performance.

Events & Communications

• Organise and deliver client events and networking activity from initial concept through to execution.
• Write clear, compelling communications such as newsletters and client updates.
• Develop marketing materials that support sales and business growth.
• Ensure communications stay aligned with the brand and have impact.

Analytics & Reporting

• Track marketing performance using Google Analytics, CRM tools, and social platform insights.
• Prepare regular reports with practical recommendations.
• Use data and results to continuously improve marketing strategy.

Skills & Experience

Essential

• 3–5 years of experience in marketing, digital marketing, or content-led roles.
• Strong ability to create content, including writing, video, design, and storytelling.
• Hands-on experience running digital campaigns and managing social media channels.
• Confident use of creative tools such as Canva, CapCut, or Adobe Creative Suite.
• Experience managing campaigns on LinkedIn and Instagram.
• Familiarity with CRM systems, ideally HubSpot, or a willingness to learn quickly.
• A data-led approach with the ability to understand and act on performance findings.
• Strong organisational skills and the ability to manage multiple priorities.
• Clear communication skills and strong attention to brand consistency.

Desirable

• Exposure to Google Analytics and SEO.
• Ability to produce and edit video content.
• Experience with content management systems such as WordPress or Webflow.
• Understanding of paid advertising and marketing automation.
• Experience using AI tools to work more efficiently.
• Examples of campaigns that supported client acquisition or retention.

Key Competencies

• Creative thinking with a sharp eye for detail.
• Strong communication and storytelling ability.
• Well organised, proactive, and self-directed.
• Comfortable with a hands-on, adaptable approach.
• Focused on data, results, and continuous improvement.

Success Measures (KPIs)

• Increased engagement across social and content channels.
• Improved website traffic and conversion performance.
• Stronger lead generation and campaign outcomes.
• Better ROI from digital and paid marketing activity.

Why Join Pembr?

• Take ownership of a wide-ranging and high-impact marketing role.
• Work directly with senior leadership.
• Help shape and grow a brand at an exciting point in its journey.
• Be part of an inclusive, collaborative, and purpose-led culture.
• Access learning, development, career progression, and salary growth opportunities.
• Receive a Christmas bonus.
• Enjoy 22 days of annual leave plus your birthday off.
• Competitive salary of 45–55K depending on experience.

Additional Information

This is an onsite role in Dublin, County Dublin, Ireland. The position is full-time. A salary of 45–55K is offered depending on experience.